Rockstar CMO®

The power of marketing street knowledge

Sleeve Notes – Full

About

Our jam is to create a diverse community of marketers, share big marketing opinions and ideas undiluted with business-speak, to create and share stuff that people really give a crap about, and give some daytime airtime to those that might otherwise be on late night marketing radio. Rockstar CMO is a new voice in the marketing industry.

We don’t bombard your inbox, we let others chase the bandwagon, instead, we publish stories on a monthly basis – letting the hype die down before breaking down what it all really means. 

Rockstar CMO is an independent online magazine created by appropingo London Ltd

About The Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

See author's posts

“You can’t just say it, man. You’ve gotta feel it in your blood and guts! If you wanna rock!”

Dewey Finn. School of Rock

Disclaimer

Rockstar CMO takes a broader, slightly controversial and a somewhat blasphemous view of the marketing industry, so the stories and opinions shared here do not necessarily reflect the views of all of our writers or the organizations they represent (although we bloody well hope so). 

Thanks to The Band

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