Sleeve Notes

Your hit of marketing street knowledge

Our jam, whether it's on our blog, our publications, podcast or through our advisory services is to share marketing street knowledge from the experience of our team, partners and friends that enables CMOs, CEOs, and marketing leaders to find their rock star marketing groove.

But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock…

Dewey Finn - School of Rock

Sustainability vs. Growth: Can We Have Both?

Is sustainability the enemy of growth? Depending on your personal ethos, you may say, “Yes” or “Of course not.” To have both, the answer may lie in incentives. For businesses to achieve sustainability, policy makers can provide the incentives to enable businesses to be driven by innovation, reduce physical waste and run on clean energy.

The Swimming Pool #30: CMOs as Social Influencers

In this trip to the Rockstar CMO Swimming Pool, Ian Truscott is inspired by Rebecca Biestman, the Chief Marketing Officer at Reputation, who, on the podcast, suggested “the pressure on CMOs to be social influencers”. What do you think? Did he chuck it in?

Winning During Changing Times

We are living in changing times, with concerns about the global supply chain, pandemic, war and climate change. But, is there an opportunity to take advantage of the resulting transitioning markets? Jeff Clark explains.