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The Top Ten

A greatest hits compilation

Every month our number roadie takes a look at the last 90 days of data and we assemble the 10 most popular articles to give you a flavor of what’s hot here.


We go backstage with a marketing rock star, ask a bunch of questions about what excites them, what we might learn from their journey, what gets their Monday marketing mojo working and what they would throw into our swimming pool.

Backstage with John Howe-Marshall

Backstage with John Howe-Marshall

Gamers are emerging as the new celebrities of a new media age, and the popularity of this entertainment genre has been accelerated by the lockdown. So, who better to catch up with than the Chief Marketing Officer of SplitmediaLabs a platform on the leading edge of enabling gamers to get published? Ian Truscott chats with John Howe-Marshall.

Backstage with Oliver Pilgerstorfer

Backstage with Oliver Pilgerstorfer

IFS develops and delivers enterprise software for customers around the world and when their CMO, Oliver Pilgerstorfer, sat down with us and started an answer with “I probably shouldn’t admit this” our editor Ian Truscott knew he was in for a fun interview…


The Swimming Pool

Our special place in hell for all the crap, bullshit acronyms, empty fads and snake oil of marketing – thrown from the penthouse balcony by our Rockstars with a little help from our editor…


The Swimming Pool #27 – A marketer that wants to be your friend

This month our trip to the Rockstar CMO penthouse balcony, is inspired by business development expert and coach Caroline Kay, as we prepare “a marketer that wants to be your friend” for its watery demise.

The Swimming Pool #26 – LinkedIn Solicitations Like You’re My Best Friend

This month, inspired by Jane Scandurra, we are wondering if we should be chucking “LinkedIn Solicitations Like You’re My Best Friend” into our portal to marketing hell.

The Swimming Pool #25: Bandwagoning

This month we are joined John Howe-Marshall, Chief Marketing Officer of SplitmediaLabs on the penthouse balcony, ready to give the heave-ho to “Bandwagoning”.

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