Our Jam
Our jam is to share our marketing street knowledge to help ambitious CEOs, CMOs, marketing leaders and founders grow their start-up or established B2B businesses.
We call it “street knowledge” as it comes hard-earned from decades of experience of actually doing it, with a hat tip to bosses, mentors, clients, colleagues, and the occasional f’up that taught us these lessons.
We share this through our podcast, newsletter, and blog – and if you’d like to chat about anything we discuss, please get in touch.
Get in touch
Street Knowledge
Podcast
Does the world need another f’in’ marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said “no”, but he did it anyway.
The Print Is Not Dead, But Marketing Engineers Might Be Episode
October 18, 2026 · Rockstar CMO
This week, Sebastian Hardung, the CMO of Priint, joins Ian to discuss his career and adding print to our marketing mix, while Robert is in the bar wondering if we should all be marketing engineers now.
The Causal Analytics and an Alignment Trick Episode
October 10, 2026 · Rockstar CMO
This week, Jeff and Ian apply their One Hot Wonder or Wonderwall test to Causal Analytics, and Robert has a trick for sales and marketing alignment.
The Curating a Martech Museum and Questions of Provenance Episode
October 3, 2026 · Rockstar CMO
This week, Cathy is back for her monthly visit, asking if you are managing your martech stack like a museum, and in the bar, Robert gives us a sneak peek of his presentation for next week's Content Marketing World.
Blog
Contributions from our regular podcast guests and across the Rockstar CMO community.
Five Fails of a Broken Marketing Machine
January 15, 2026 · Jeff Clark
The Machine is the engine that makes your marketing plan and campaigns hum. What happens when the machine breaks down? Jeff shares 5 fails...
Get Your Buyers AMPED with our Customer Journey
January 23, 2025 · Ian Truscott
In a couple of podcast episodes, we’ve discussed buyers and customer journeys, pulling inspiration from various sources like Gartner, Forrester,…
The 5 Fundamentals of Good Budgeting for B2B Marketing
August 31, 2024 · Jeff Clark
Effective budget planning is critical for B2B marketing leaders, particularly in a highly competitive and ever-changing market. Jeff shares his 5 fundamentals.
The Beat Newsletter
Join our incredible rockstar CMO community and get our marketing street knowledge straight into your inbox.
Diamonds and Pearls
September 25, 2026 · Ian Truscott
Diamonds are forever? Not without our expert pearls
I Can Make You Feel Good
September 10, 2026 · Ian Truscott
Want to get investment? Make them feel good.
Stay in touch
Sharing the latest from here and around our community with a couple of hundred of our closest friends.