Your regular fix of marketing street knowledge
Our jam, whether it's on our blog, our publications, podcast or through our advisory services is to share marketing street knowledge from the experience of our team, partners and friends that enables CMOs, CEOs, and marketing leaders to find their rock star marketing groove.
But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock…
Dewey Finn - School of Rock
This week Jeff Clark and Ian Truscott take a dip into the Rockstar CMO Swimming Pool, Ian chats with Avocet Communications CEO Lori Jones and Robert Rose ponders dating our content in the Rockstar CMO virtual bar.
You may have heard that there is a new acronym kid on the tech product marketing block; Product Led Growth (PLG), but is this a hit or something only its mother will love?
Ian Truscott and Jeff Clark are joined by Marketing Operations expert Simon Daniels and Robert Rose gets topical with a chat over a cocktail about Elon Musk and rented land
This week Ian chats with Jeff Clark as he shares some simple tips for brand research & measurement, Ian’s guest is Matthew Woodget of Go Narrative and over a cocktail Robert Rose suggests we back away from tech.
Ian and Jeff discuss A.I in marketing, Jo Janssen makes her podcast debut talking about strategy and innovation in B2C and Robert shares a thought about waiting to speak in the Rockstar CMO virtual bar.
Jeff Clark is inspired by the pyramids in storytelling, author and agency founder Chris Smith talks about his book The Conversion Code and Robert Rose shares his advice for managing up over a cocktail in the virtual bar.
This week Jeff Clark discusses being a challenger brand with our host Ian Truscott, Ian then shares 3 marketing thoughts before joining Robert in the virtual bar for a chat about being strategic.
Ian Truscott and Jeff Clark discuss five different B2B buyers models, Ian’s guest is the Marketing Starter Tim Hines and Robert Rose shares how to unlock content from your experts..
Our host Ian Truscott concludes the 5 F’in’ Marketing Fundamentals series with Jeff Clark, he chats with Jill Ransome, CMO of Jitterbit and winds down the week with a cocktail with Robert Rose to discuss content quality versus quantity
Jeff Clark and Ian Truscott discuss the fourth of their 5 F’in’ Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing the plan.
Jeff Clark and Ian Truscott discuss the third f’in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over a cocktail in the Rockstar CMO Virtual Bar.
In the f’in’ marketing fundamentals series Ian and Jeff discuss market research, Rob and Kennedy, the Email Marketing Heroes are this weeks guests and Robert brings some measurement to the Rockstar CMO virtual bar.
This week we dive into Branding with Jeff Clark, Dreamdata CMO Steffen Hedebrandt is our guest and Robert Rose brings a thought about donuts to the Rockstar CMO virtual bar.
We start a new series with Jeff Clark discussing the f’in’ marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest this week and Robert Rose brings a wicked problem to our virtual bar.
Part two of Ian’s chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.
