The Swimming Pool
Our special place in hell for all the crap, bullshit acronyms, empty fads and snake oil of marketing – thrown from the penthouse balcony by our Rockstars with a little help from our editor…
Rockstar CMO
Your monthly fix of marketing street knowledge
The Latest Issue
Words matter: The unintended consequences of unintentional branding
Personal branding expert, Jane Scandurra, has been our font of knowledge and rockstar life coach for how we’ve coped with the pandemic and all that 2020 has thrown at us. In this article, she focuses on the words that have summarized 2020, and most of all the specter of being “non-essential”.
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What We Learned From 2020
It’s been a crazy year for all marketing leaders and business owners, but what about if you are both? In this article, Kathryn Strachan Managing Director of Copy House Ltd, shares her experience at the helm of her content marketing agency.
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What’s Your Business in the Year of Transformation?
Rock stars don’t have a great reputation for education on the classics. But, as we face many challenges in 2021, Rockstar CMO Advisor, Jeff Clark looks to Cicero for inspiration, as he ponders what we as marketers and the organisations we work for can do to tackle them.
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The Swimming Pool #29: The entire year of 2020
What do you reckon? Should we chuck 2020 into the Rockstar CMO Swimming Pool, our portal to marketing hell? Or should we give it a reprieve? Ian Truscott has a suggestion inspired by Robert Rose.
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7 sure-fire marketing hits to top the charts in ’21
Our resident business development rockstar, Keith Smith returns for his annual predictions for the coming year, picked up from conversations with his guests on his brand new podcast.
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Last Months Podcast Picks
Rockstar CMO FM, the M is for marketing, the F is for, well you decide as you are probably wondering; does the world need another marketing podcast? Well here is a roundup of what went down on The Rockstar CMO F’in Marketing Podcast this month.
[ READ MORE ]The Podcast
Back Issues
Like a rummage through an old record box, take a trip back through all of our previous issues and find some of the amazing tracks that our Rockstar writers have dropped.
The you’ve come a long way baby issue
This new year issue is named after the classic album by Fatboy Slim, to sum up 2020: You’ve Come a Long Way Baby.
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The Come Together Issue
This time of year is about giving thanks and bringing people together, and we are all missing that, plus, the US has just concluded a divisive election. So, we’ve dropped the track “Come Together” as the theme for this holiday special.
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The Life For Rent Issue
The theme of this issue is the decision marketers need to make about building an audience on ‘rented’ land or take the long road of building an owned digital channel.
[ READ MORE ]Backstage
We go backstage with a marketing rock star, ask a bunch of questions about what excites them, what we might learn from their journey, what gets their Monday marketing mojo working and what they would throw into our swimming pool.
Backstage Q&A – Eric Jan van Putten – Dynamicweb
This month we go backstage with a shiny new CMO, Eric Jan van Putten who is fresh in post at Dynamicweb, after a diverse marketing career working through the B2B tech marketing ranks, we find out d findwhere this new CMO finds his marketing mojo…
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Backstage Q&A – Sally Yates, CMO Xceptor
Sally Yates is the Chief Marketing Officer at Xceptor, a fintech software house and in this interview, Ian Truscott got to find out what makes this UK based marketer in this hot software space tick
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Backstage with John Howe-Marshall
Gamers are emerging as the new celebrities of a new media age, and the popularity of this entertainment genre has been accelerated by the lockdown. So, who better to catch up with than the Chief Marketing Officer of SplitmediaLabs a platform on the leading edge of enabling gamers to get published? Ian Truscott chats with John Howe-Marshall.
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Backstage with Oliver Pilgerstorfer
IFS develops and delivers enterprise software for customers around the world and when their CMO, Oliver Pilgerstorfer, sat down with us and started an answer with “I probably shouldn’t admit this” our editor Ian Truscott knew he was in for a fun interview…
[ READ MORE ]The Swimming Pool #29: The entire year of 2020
What do you reckon? Should we chuck 2020 into the Rockstar CMO Swimming Pool, our portal to marketing hell? Or should we give it a reprieve? Ian Truscott has a suggestion inspired by Robert Rose.
The Swimming Pool #28: Attribution
This month, standing on the penthouse balcony overlooking it is Grant Johnson, veteran CMO, now plying his trade at Emburse, who’s ready to commit ‘attribution’ to its watery demise.
The Swimming Pool #27 – A marketer that wants to be your friend
This month our trip to the Rockstar CMO penthouse balcony, is inspired by business development expert and coach Caroline Kay, as we prepare “a marketer that wants to be your friend” for its watery demise.
