Our Jam
Our jam is to share our marketing street knowledge to help ambitious CEOs, CMOs, marketing leaders and founders grow their start-up or established B2B businesses.
We call it “street knowledge” as it comes hard-earned from decades of experience of actually doing it, with a hat tip to bosses, mentors, clients, colleagues, and the occasional f’up that taught us these lessons.
We share this through our podcast, newsletter, and blog – and if you’d like to chat about anything we discuss, please get in touch.
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Street Knowledge
Podcast
Does the world need another f’in’ marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said “no”, but he did it anyway.
The Death (or not) of DXP and the Death (or not) of Blogging Episode
September 19, 2026 · Rockstar CMO
This week, Mark Demeny, Senior Director, Product Marketing at OpenText, joins our host Ian Truscott in the Rockstar CMO studio to discuss the changes in content technology and where the industry is headed as the term DXP, or Digital eXperience…
The State of Content Operations and an Expensive Way to Be Stupid Episode
September 12, 2026 · Rockstar CMO
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, discuss some research that she’s just published covering the State of Content Operations in 2026.
The Newish Rules of B2B Marketing and Newsjacking Dolly Episode
September 5, 2026 · Rockstar CMO
This week, former Forrester Research Director Jeff Clark is back in the studio and joins our host Ian Truscott to discuss a research project from the B2B CMO Project called The New Rules of B2B Marketing in 2026 - How the Best B2B CMOs Are Rewriting…
Blog
Contributions from our regular podcast guests and across the Rockstar CMO community.
Five Fails of a Broken Marketing Machine
January 15, 2026 · Jeff Clark
The Machine is the engine that makes your marketing plan and campaigns hum. What happens when the machine breaks down? Jeff shares 5 fails...
Get Your Buyers AMPED with our Customer Journey
January 23, 2025 · Ian Truscott
In a couple of podcast episodes, we’ve discussed buyers and customer journeys, pulling inspiration from various sources like Gartner, Forrester,…
The 5 Fundamentals of Good Budgeting for B2B Marketing
August 31, 2024 · Jeff Clark
Effective budget planning is critical for B2B marketing leaders, particularly in a highly competitive and ever-changing market. Jeff shares his 5 fundamentals.
The Beat Newsletter
Join our incredible rockstar CMO community and get our marketing street knowledge straight into your inbox.
I Can Make You Feel Good
September 10, 2026 · Ian Truscott
Want to get investment? Make them feel good.
Times Like These
September 3, 2026 · Ian Truscott
Do we need new B2B marketing rules time and time again?
Stay in touch
Sharing the latest from here and around our community with a couple of hundred of our closest friends.