The Latest Issue

What We Learned From 2020

It’s been a crazy year for all marketing leaders and business owners, but what about if you are both? In this article, Kathryn Strachan Managing Director of Copy House Ltd, shares her experience at the helm of her content marketing agency.

[ READ MORE ]

Last Months Podcast Picks

Rockstar CMO FM, the M is for marketing, the F is for, well you decide as you are probably wondering; does the world need another marketing podcast? Well here is a roundup of what went down on The Rockstar CMO F’in Marketing Podcast this month.

[ READ MORE ]

The Podcast

Back Issues

Like a rummage through an old record box, take a trip back through all of our previous issues and find some of the amazing tracks that our Rockstar writers have dropped.

The Come Together Issue

The Come Together Issue

This time of year is about giving thanks and bringing people together, and we are all missing that, plus, the US has just concluded a divisive election. So, we’ve dropped the track “Come Together” as the theme for this holiday special.

[ READ MORE ]

Backstage

We go backstage with a marketing rock star, ask a bunch of questions about what excites them, what we might learn from their journey, what gets their Monday marketing mojo working and what they would throw into our swimming pool.

Backstage with John Howe-Marshall

Backstage with John Howe-Marshall

Gamers are emerging as the new celebrities of a new media age, and the popularity of this entertainment genre has been accelerated by the lockdown. So, who better to catch up with than the Chief Marketing Officer of SplitmediaLabs a platform on the leading edge of enabling gamers to get published? Ian Truscott chats with John Howe-Marshall.

[ READ MORE ]
Backstage with Oliver Pilgerstorfer

Backstage with Oliver Pilgerstorfer

IFS develops and delivers enterprise software for customers around the world and when their CMO, Oliver Pilgerstorfer, sat down with us and started an answer with “I probably shouldn’t admit this” our editor Ian Truscott knew he was in for a fun interview…

[ READ MORE ]

The Swimming Pool

Our special place in hell for all the crap, bullshit acronyms, empty fads and snake oil of marketing – thrown from the penthouse balcony by our Rockstars with a little help from our editor…

[ READ MORE ]

The Swimming Pool #29: The entire year of 2020

What do you reckon? Should we chuck 2020 into the Rockstar CMO Swimming Pool, our portal to marketing hell? Or should we give it a reprieve? Ian Truscott has a suggestion inspired by Robert Rose.

The Swimming Pool #28: Attribution

This month, standing on the penthouse balcony overlooking it is Grant Johnson, veteran CMO, now plying his trade at Emburse, who’s ready to commit ‘attribution’ to its watery demise.

The Swimming Pool #27 – A marketer that wants to be your friend

This month our trip to the Rockstar CMO penthouse balcony, is inspired by business development expert and coach Caroline Kay, as we prepare “a marketer that wants to be your friend” for its watery demise.

Join the bandGet your monthly dose of marketing street knowledge

Be among the first to hear about the new Rockstar CMO issue each month, it’s a ticket backstage to the very latest from our resident marketing band and our straight-talking writers.