Sometimes a tune doesn’t quite fit on a single track and we give it the full, long play, extended remix, album-length treatment.

Our experienced marketing band does some proper research, the in-penthouse artists make it beautiful, and the result is something that is not your father’s e-boring-book or an f’in’ whitepaper, but something worth your time.

And then we share them here for free.

Completely free, and no email is required.

But, if getting this good stuff for free feels wrong, subscribe to our newsletter and you’ll feel better.

The 5 F’in’ Marketing Fundamentals

With all the noise, the acronyms, and the claims of thousands of marketing technology vendors, marketing can appear bloody complicated.

Since the launch of Rockstar CMO, we’ve been distilling down our decades of marketing experience into five marketing fundamentals to try and make things simple.

The Employee Amplifier

In this Long Play, sponsored by our friends at Photofy, we explore Employee Created Content (ECC). It’s proven to engage employees, is trusted by consumers craving authenticity and we share how you can crank the employee amplifier up to 11!

Content Wonderland

According to research by our friends at Sitecore there is a content crisis as 97% of marketers say content is their biggest concern. There is a place for these good people to go, we call it Content Wonderland, and in this Long Play we define 6 steps to get you to groove on there.

Want an LP of your own?

Do you have a topic that you would like to see given the Rockstar CMO treatment? Would you like to create something beautiful that will perk up your buyer that’s a bit different from the boring blah blah blah? Then please, get in touch.

-love the layout of the eBook! Well done sir!!

Michael Fraser. Avalanche Media Works