Does the world need another f’in marketing podcast?
Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.
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The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode – Rockstar CMO FM
I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.
Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence
The Regulars
Host: Ian Truscott
Ian is a techie turned 3xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.
Marketing Studio: Jeff Clark
Former Forrester Research Director Jeff Clark is our resident strategic advisor, sought after by large B2B companies. Learn more about the Rockstar CMO Advisory.
The Virtual Bar: Robert Rose
Our content marketing guru, Robert Rose is the Chief Trouble Maker at The Content Advisory, a content strategy and marketing agency.
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….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth
Recent Episodes
- 242: The 5 Characteristics of Being Data Driven and 3 Trends for 2025 EpisodeThis week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.
- 241: The Just Robert and CMWorld EpisodeThis week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.
- 240: The Giving a Shit About B2B Marketing with Cathy and Robert EpisodeThis week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.
- 239: Special Episode – Business Podcasting – Eavesdropping on Keith Smith and Jason FallsA special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls
- 238: The 5 Fundamentals of Buyers’ Journeys and Careers over a Cocktail EpisodeThis week Jeff shares his 5 Fundamentals of Buyers’ Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.
- 237: The 5 Steps to Making Campaigns and Experiments in Notebook LM EpisodeThis week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.
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