Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.


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The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode Rockstar CMO FM

This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having: Defined and measurable targets Data that is curated to address business goals Tools to make the data available A skilled team who manages the data  Everybody in marketing is enabled to be data-driven  Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares three important trends for B2B marketing that he’ll be exploring in 2025. Enjoy! — The Links The people  Ian Truscott Jeff Clark Robert Rose Mentioned in this week’s episode: Robert’s new project: Seventh Bear Robert firm: The Content Advisory Robert’s podcast: This Old Marketing Rockstar CMO: Monday Mojo – our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube Numbers in Action by Wiley on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.


Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

The Regulars

Host: Ian Truscott

Ian is a techie turned 3xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.

Marketing Studio: Jeff Clark

Former Forrester Research Director Jeff Clark is our resident strategic advisor, sought after by large B2B companies. Learn more about the Rockstar CMO Advisory.

The Virtual Bar: Robert Rose

Our content marketing guru, Robert Rose is the Chief Trouble Maker at The Content Advisory, a content strategy and marketing agency.


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….This awesome show is a rocking round up of all things marketing. Crank it to 11!

Dave Delany – Speaker, consultant, author at Futureforth

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