
Does the world need another f’in marketing podcast?
Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.
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Rockstar CMO Studio: The Soft Stuff is the Hard Stuff – Rockstar CMO FM
I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.
Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

The Regulars
Host: Ian Truscott
Ian is a techie turned 3xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.
Marketing Studio: Jeff Clark
Former Forrester Research Director Jeff Clark is our resident strategic advisor, sought after by large B2B companies. Learn more about the Rockstar CMO Advisory.
The Virtual Bar: Robert Rose
Our content marketing guru, Robert Rose is the Chief Trouble Maker at The Content Advisory, a content strategy and marketing agency.
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….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth
Recent Episodes
- Rockstar CMO Studio: The Soft Stuff is the Hard StuffThis week, our host Ian Truscott and our resident marketing strategist and former Forrester Research… Read more: Rockstar CMO Studio: The Soft Stuff is the Hard Stuff
- 17: The Rose & Rockstar: Controversy and ConnectionThis week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?
- 270: The Rockstar CMO Studio: Cathy’s Take on 90 DaysThis week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader’s first 90 days.
- 16: The Rose & Rockstar: Gartner’s Digital Detox PredictionThis week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.
- 269: The Rockstar CMO Studio: First 90 Days in The MachineIan and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals – The Machine.
- 15: The Rose & Rockstar: Slowing Down the VibeThis week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
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