The Rockstar CMO F’in’ Marketing Podcast

Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.

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Rockstar CMO Studio: The Soft Stuff is the Hard Stuff – Rockstar CMO FM

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 – the hard stuff of getting the soft stuff right when implementing marketing technology.  They cover five things to consider:  #1 Identify business needs #2 Develop new processes. #3 Develop new skills #4 Manage change #5 Measure success. As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Episode 118: The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode Forrester Blog Post – The Top Five Soft Spots in Managing Martech Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media – We'll be right back Devo – Soft Things – on Spotify You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.

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Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

The Regulars

Host: Ian Truscott

Ian is a techie turned 3xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.

Marketing Studio: Jeff Clark

Former Forrester Research Director Jeff Clark is our resident strategic advisor, sought after by large B2B companies. Learn more about the Rockstar CMO Advisory.

The Virtual Bar: Robert Rose

Our content marketing guru, Robert Rose is the Chief Trouble Maker at The Content Advisory, a content strategy and marketing agency.

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….This awesome show is a rocking round up of all things marketing. Crank it to 11!

Dave Delany – Speaker, consultant, author at Futureforth

Recent Episodes

• 
  Rockstar CMO Studio: The Soft Stuff is the Hard StuffMay 14, 2025
  This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research… Read more: Rockstar CMO Studio: The Soft Stuff is the Hard Stuff
• 
  17: The Rose & Rockstar: Controversy and ConnectionMay 10, 2025
  This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?
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  270: The Rockstar CMO Studio: Cathy’s Take on 90 DaysMay 7, 2025
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• 
  16: The Rose & Rockstar: Gartner’s Digital Detox PredictionMay 3, 2025
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• 
  269: The Rockstar CMO Studio: First 90 Days in The MachineMay 1, 2025
  Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals – The Machine.
• 
  15: The Rose & Rockstar: Slowing Down the VibeApril 26, 2025
  This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.

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