The Rockstar CMO F'in' Marketing Podcast

Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.

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The Earned Email, You Are a B2B Service and Caring If It’s Human Episode – The Rockstar CMO F'in' Marketing Podcast

This week, with his guests away, our host Ian Truscott takes a turn in the studio, going solo, and shares 5 f’in’ things that have caught his eye this week. Those things were: Email has become earned, not owned – inspired by an issue of Ann Handley’s newsletter – Email Is Dead, Long Live Email Building a campfire – inspired by Joe Pulizzi’s newsletter – Stop Trying to Build a Community AI disruption of the software industry, at both ends of the scale Getting the creative balance right with AI – inspired by a LinkedIn post by Adriaan Bloem We are all a B2B service providers now Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar. They keep the AI theme going with a discussion of whether people really care if content is AI-generated and how that opinion might be evolving. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week: Email Is Dead, Long Live Email – by Ann Handley Joe Pulizzi’s newsletter – Stop Trying to Build a Community The quadrant of polished content – posted by Adriaan Bloem BBC Sounds – Everything Is Fake – (also available on Apple podcasts) Producers of AI-generated podcasts – Inception Point AI Robert’s podcast: This Old Marketing Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Full show notes: 321: The Earned Email, You Are a B2B Service and Caring If It’s Human Episode

I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.

Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

Host: Ian Truscott

Ian is a techie turned CMO and has held this top marketing job at four B2B tech companies, and is the founder of Rockstar CMO.

Ian is now Managing Partner at Velocity B. He is a trusted advisor and fractional CMO and writes a weekly Tuesday 2¢ column on LinkedIn and his website.

Learn more on LinkedIn.

….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth

Recent Episodes

321: The Earned Email, You Are a B2B Service and Caring If It’s Human EpisodeMay 10, 2026
This week, Ian goes solo with 5’in’ things that caught his eye this week and in the bar asks Robert if people care if content is AI-generated.
320: The Jon Miller Predictions and Editing the Mediocre out of AI EpisodeMay 2, 2026
This week, Jeff is back in the studio with Ian to discuss a predictions article from former CMO and Marketo co-founder Jon Miller, before joining Robert in the bar, and asks: Can editing make mediocre AI content memorable?
319: The Cathy on Personalization and Career Hedging with Robert EpisodeApril 25, 2026
This week, Cathy is back for her monthly visit to discuss a recent Bear Essential post, and in the bar, Robert discusses research from The Content Marketing Institute into career hedging.
318: The Fighting Do Nothing and 6 Year Anniversary EpisodeApril 18, 2026
This week, Jeff is back in the studio with Ian to discuss how marketing can help fight the dreaded “do nothing” competitor in a deal, and Robert celebrates 6 years of the podcast, revisiting the first chat they had in the bar.
317: The Educating the Buyer and AI’s Impact on Marketing Jobs EpisodeApril 11, 2026
This week, Jeff is back in the studio with Ian to discuss the need to educate the buyer, and Robert shares some new research on the impact of AI on the marketing labor market.
316: The Cathy on Funnels and Robert’s Pointy Bits EpisodeApril 4, 2026
This week, Cathy is back for her monthly visit to discuss how we need to rethink the funnel, and Robert encourages us to show our pointy bits.

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