The Rockstar CMO F'in' Marketing Podcast

Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.

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The Folklore and Mid-Year AI Reality Check Episode – The Rockstar CMO F'in' Marketing Podcast

This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of folklore within a business, which can be positive or it can hold your business back. Their conversation is inspired by some work by Kerry Cunningham at 6Sense: Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back | 6sense They share 5 f’in’ takeaways from Kerry’s work: Companies thrive on their origin story Being defined by features Technical debt constrains future growth Narrative eras and stories Focus on why you will win in the future Ian then joins Robert Rose in our virtual bar, The Rose and Rockstar, for one of his fabulous cocktails and a chat about a marketing topic. This week, Ian and Robert discuss an article from Robert’s column for The Content Marketing Institute The Mid-Year AI Reality Check Marketing Teams Need, which dives into the results of his analysis of 500 agentic AI use cases. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back | 6sense The Mid-Year AI Reality Check Marketing Teams Need Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Eminem – My Name Is (Official Music Video) on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Full show notes: 326: The Folklore and Mid-Year AI Reality Check Episode

I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.

Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

Host: Ian Truscott

Ian is a techie turned CMO and has held this top marketing job at four B2B tech companies, and is the founder of Rockstar CMO.

Ian is now Managing Partner at Velocity B. He is a trusted advisor and fractional CMO and writes a weekly Tuesday 2¢ column on LinkedIn and his website.

Learn more on LinkedIn.

….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth

Recent Episodes

326: The Folklore and Mid-Year AI Reality Check EpisodeJune 13, 2026
This week, Jeff is in the studio, and he and Ian discuss the impact of folklore within a business, while Robert is in the bar with his mid-year AI reality check.
325: The LLMs as Analysts and Content Factory to Media Powerhouse EpisodeJune 6, 2026
This week, Jeff is in the studio, and he and Ian discuss LLMs as the new industry analyst, and Robert is in the bar, turning content factories into media powerhouses.
324: The Your Content is Your AI Problem and the Kayfabe Illusion EpisodeMay 30, 2026
This week, Cathy is back for her monthly visit, sharing her latest Bear Essentials on AI and content, and in the bar, Robert discusses the kayfabe of AI.
323: The 5 Tips to Get LLM Attention and Revisiting the Mullet EpisodeMay 25, 2026
This week, Jeff is in the studio, and he and Ian discuss 5 tips for getting your content into the LLMs, and we revisit Robert’s mullet content strategy.
322: The Agentic Prospecting and Content-Led Marketing EpisodeMay 16, 2026
This week, Jeff is back in the studio with Ian to discuss some recent Forrester research into Agentic Prospecting, and Robert is in the bar, talking about content-led marketing.
321: The Earned Email, You Are a B2B Service and Caring If It’s Human EpisodeMay 10, 2026
This week, Ian goes solo with 5’in’ things that caught his eye this week and in the bar asks Robert if people care if content is AI-generated.

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