The Rockstar CMO F'in' Marketing Podcast

Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.

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The Educating the Buyer and AI’s Impact on Marketing Jobs Episode – The Rockstar CMO F'in' Marketing Podcast

This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott about buyer education, inspired by an article by Kerry Cunningham, of 6Sense: “Buyers are not blank slates”, and give it the 5 f’in’ things treatment. They discuss: Some categories still need basic education Keep the education grounded Present your unique POV on how to solve buyer challenges Do buyers want to be experts? Campaigns need to master “answer engine optimization” Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat. This week, Ian and Robert discuss the latest article from Robert in his Rose Colored Glasses Series on the Content Marketing Institutes blog – The Ghost Workforce: How AI Is Reshaping Content and Marketing Roles in 2026 Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Buyers are not blank slates – Kerry Cunningham, 6Sense The Beat Newsletter – Just Enough Education to Perform The Ghost Workforce: How AI Is Reshaping Content and Marketing Roles in 2026 Robert’s podcast: This Old Marketing Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Stereophonics – Mr. Writer (Official Music Video) You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Full show notes: 317: The Educating the Buyer and AI’s Impact on Marketing Jobs Episode

I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.

Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

Host: Ian Truscott

Ian is a techie turned CMO and has held this top marketing job at four B2B tech companies, and is the founder of Rockstar CMO.

Ian is now Managing Partner at Velocity B. He is a trusted advisor and fractional CMO and writes a weekly Tuesday 2¢ column on LinkedIn and his website.

Learn more on LinkedIn.

….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth

Recent Episodes

317: The Educating the Buyer and AI’s Impact on Marketing Jobs EpisodeApril 11, 2026
This week, Jeff is back in the studio with Ian to discuss the need to educate the buyer, and Robert shares some new research on the impact of AI on the marketing labor market.
316: The Cathy on Funnels and Robert’s Pointy Bits EpisodeApril 4, 2026
This week, Cathy is back for her monthly visit to discuss how we need to rethink the funnel, and Robert encourages us to show our pointy bits.
315: The Slice And Rick Rubin on Work EpisodeMarch 28, 2026
This week, Ian chats with the founders of The Slice, a community for fractional marketers, Catherine Nichols and Jeremy Laight, before joining Robert in the bar for a chat about Rick Rubin over a cocktail.
314: The Jeff Navigating Enshitication, and Robert is Leaving ChatGPT EpisodeMarch 21, 2026
This week, Jeff shares 5 f’in’ tips for marketers dealing with the enshitification of social media, and Robert is kicking ChatGPT to the kerb.
313: The Cathy on Metrics and Robert on Ritson’s AI Opinion EpisodeMarch 15, 2026
This week, we dive into Cathy’s Bear Essentials to chat about marketing metrics, and Robert shares his experience trying all the LLMs.
312: The Simon’s 5 F’in’ Rev Ops Tips and Robert’s Trust Index EpisodeMarch 7, 2026
This week, Simon Daniels returns and shares 5 tips for getting your Revenue Operations function firing, and Robert Rose unveils his new Audience Trust Index research.

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