
Does the world need another f’in marketing podcast?
Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.
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The Rose & Rockstar: Back on the Book – Rockstar CMO FM
I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.
Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

The Regulars
Host: Ian Truscott
Ian is a techie turned 3xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.
Marketing Studio: Jeff Clark
Former Forrester Research Director Jeff Clark is our resident strategic advisor, sought after by large B2B companies. Learn more about the Rockstar CMO Advisory.
The Virtual Bar: Robert Rose
Our content marketing guru, Robert Rose is the Chief Trouble Maker at The Content Advisory, a content strategy and marketing agency.
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….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth
Recent Episodes
- 4: The Rose & Rockstar: Back on the BookOur fourth visit to the virtual bar as its own show – The Rose and Rockstar – and our second dip into the process of writing a book.
- 257: The Rockstar CMO Studio: Making the Dream Work with CathyThis week, Cathy joins Ian in the studio for a chat about organizing teams
- 3: The Rose & Rockstar: Writing a Marketing BookOur third visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.
- 256: The Rockstar CMO Studio: 5 SNAFUs on the MuseThis week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer’s journey
- 255: Rockstar CMO Solo: Tune in to the Business and it’s ICPIn a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.
- 254: The Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.
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