The Rockstar CMO F'in' Marketing Podcast

Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.

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The Ken on Win/Loss and Robert on AI Search Episode – The Rockstar CMO F'in' Marketing Podcast

This week, our host Ian Truscott is joined by Ken Schwartz from Peer Survey Professionals, an expert on win/loss analysis. They have a fascinating discussion about the value of having a good win/loss program, speaking directly with customers, avoiding the blame game, and the surprising insights Ken has found doing this over the years. Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss GEO and SEO, drawing on data and experience from the Content Marketing Institute website, and how being top of the search results does not equate to being recommended by an LLM. Enjoy! — The Links The people: Ian Truscott on LinkedIn Ken Schwartz on LinkedIn Robert Rose on LinkedIn Mentioned this week: PSP Enterprises AI Search Optimization: Why Keyword Ranking Isn’t Enough Anymore Robert’s podcast: This Old Marketing Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The weekly Beat Newsletter Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Full show notes: 334: The Ken on Win/Loss and Robert on AI Search Episode

I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.

Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

Host: Ian Truscott

Ian is a techie turned CMO and has held this top marketing job at four B2B tech companies, and is the founder of Rockstar CMO.

Ian is now Managing Partner at Velocity B. He is a trusted advisor and fractional CMO and writes a weekly Tuesday 2¢ column on LinkedIn and his website.

Learn more on LinkedIn.

….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth

Recent Episodes

334: The Ken on Win/Loss and Robert on AI Search EpisodeAugust 8, 2026
This week, Ian welcomes back win/loss analysis expert Ken Schwartz, and Robert shares that AI search Is a conversation, not a keyword.
333: The GTM Theatre and Formative Debt EpisodeAugust 1, 2026
This week, Jeff and Ian discuss an article from Matt Heinz about GTM Theatre, and Robert shares his new idea on Formative Debt.
332: The Simon Brings the Research, and Robert is Overthinking EpisodeJuly 25, 2026
This week, Simon Daniels, Principal Consultant at Accenture Song, brings some recent research and Robert Rose talks about choosing quality, price, or convenience when it comes to synthetic content.
331: The Whispered Brand Voice and Boundary Spanners EpisodeJuly 19, 2026
This week, Cathy is back for her monthly visit, talking about brand voice, and over a cocktail in the bar, Robert is not busting silos.
330: The Thomas Peham Entrepreneur’s Journey EpisodeJuly 11, 2026
This week, Thomas Peham, former CMO at StoryBlok and co-founder of Otterly.ai joins Ian to share his journey of leaving corporate leadership and becoming an entrepreneur.
329: The Head of AI and Insight EpisodeJuly 4, 2026
This week, Jeff and Ian give the Head of AI role the One Hit Wonder or Wonderwall treatment, and in the bar, Robert is pondering if AI can provide insight.

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