The Rockstar CMO F'in' Marketing Podcast

Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.

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The Cathy on Content and Robert on SEO, Expresso and Tequila Episode – Rockstar CMO FM

This week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight. In this monthly segment, Ian and Cathy will be discussing what’s caught their eye in the news, a relevant topic, and what’s coming up. This week, Ian and Cathy discuss Cathy’s recent trip to London for Henry Stewart’s DAM Europe event, the term “Universal Content Management,” whether this is relevant to buyers and the topic of the month is empowering business users, and they close discussing the TCA’s upcoming webinar, Breaking up with your Website: Content Modeling for AMAZING Customer Experiences. Ian then joins Cathy’s colleague Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and a marketing thought about SEO and zero-click search. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Cathy McKnight on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // Henry Stewart DAM Europe 2024 event in London // LinkedIn Post by Preston So on Universal Content Management // Bring Data To The Other 80% Of Business Intelligence Users by Boris Evelson, VP, Principal Analyst, Forrester // Cathy's take on business user enablement: Its Sink or Swim in the Deep End of the Tech Enablement Pool // Ian’s Tuesday 2¢ – Empower to the Business Users // Ian’s CMSWire article – Time to Declutter CMS // The next TCA webinar – Breaking up with your Website: Content Modeling for AMAZING Customer Experiences // Spark Toro’s analysis of the Google Leak // Robert’s Newsletter that discusses zero-click search // Robert and Cathy’s firm: The Content Advisory // Cathy’s podcast: Uncharted Journeys // Robert’s podcast – This Old Marketing Rockstar CMO: // Monday Mojo – our monthly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Read more: 226: The Cathy on Content and Robert on SEO, Expresso and Tequila Episode

I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.

Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

The Regulars

Host: Ian Truscott

Ian is a techie turned 3xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.

Marketing Studio: Jeff Clark

Former Forrester Research Director Jeff Clark is our resident strategic advisor, sought after by large B2B companies. Learn more about the Rockstar CMO Advisory.

The Virtual Bar: Robert Rose

Our content marketing guru, Robert Rose is the Chief Trouble Maker at The Content Advisory, a content strategy and marketing agency.

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….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth

Recent Episodes

226: The Cathy on Content and Robert on SEO, Expresso and Tequila EpisodeJuly 20, 2024
This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.
225: The Distraction of Technology, Jelly Beans and Marketing to Marketers EpisodeJuly 6, 2024
This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a cocktail.
224: The Grant Johnson MPI Special EpisodeJune 29, 2024
This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index.
223: The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail EpisodeJune 22, 2024
This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing strategy.
222: The 5 Steps for Metrics and Authentic Pride Over a Cocktail EpisodeJune 15, 2024
This week, Jeff and Ian continue discussing marketing metrics, sharing 5 steps for overcoming the challenges we discussed last week. Robert is at the bar with a cocktail and some advice on marketing during Pride month.
221: The 5 Challenges with Marketing Metrics and Attention Over a Cocktail EpisodeJune 8, 2024
This week, Jeff and Ian share 5 challenges with current marketing metrics, and Robert is the bar with a cocktail and some advice on attention.

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