The Rockstar CMO F'in' Marketing Podcast

Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.

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The Head of AI and Insight Episode – The Rockstar CMO F'in' Marketing Podcast

This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to return to their One Hit Wonder or Wonderwall treatment, when they decide if something in marketing will fade away or stand the test of time. Getting this scrutiny this week is the role Head of AI role that is being talked about. The idea that we need someone in the leadership teams responsible for all things AI. Will this endure, like the CIO role, or be transient like the Head of Digital Transformation? Once they decide, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss whether AI can produce insight and whether it matters. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Ian’s LinkedIn Newsletter edition: Does Insight Need You To Be First? Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Truth Hurts ft. Rakim – Addictive (Music Video) on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Full show notes: 329: The Head of AI and Insight Episode

I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.

Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

Host: Ian Truscott

Ian is a techie turned CMO and has held this top marketing job at four B2B tech companies, and is the founder of Rockstar CMO.

Ian is now Managing Partner at Velocity B. He is a trusted advisor and fractional CMO and writes a weekly Tuesday 2¢ column on LinkedIn and his website.

Learn more on LinkedIn.

….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth

Recent Episodes

329: The Head of AI and Insight EpisodeJuly 4, 2026
This week, Jeff and Ian give the Head of AI role the One Hit Wonder or Wonderwall treatment, and in the bar, Robert is pondering if AI can provide insight.
328: The AI for Scale, Volume, and Cannes EpisodeJune 27, 2026
This week, Cathy is back for her monthly visit, sharing her latest Bear Essentials on AI and content, and in the bar, Robert discusses how AI has crept into the Cannes Lions awards.
327: The Heinz Mid-Year Review and Marketing Jobs for Humans Marketing EpisodeJune 20, 2026
This week, Jeff is in the studio, and he and Ian discuss a mid-year review from Matt Heinz, before Ian joins Robert in the bar to discuss marketing jobs for humans.
326: The Folklore and Mid-Year AI Reality Check EpisodeJune 13, 2026
This week, Jeff is in the studio, and he and Ian discuss the impact of folklore within a business, while Robert is in the bar with his mid-year AI reality check.
325: The LLMs as Analysts and Content Factory to Media Powerhouse EpisodeJune 6, 2026
This week, Jeff is in the studio, and he and Ian discuss LLMs as the new industry analyst, and Robert is in the bar, turning content factories into media powerhouses.
324: The Your Content is Your AI Problem and the Kayfabe Illusion EpisodeMay 30, 2026
This week, Cathy is back for her monthly visit, sharing her latest Bear Essentials on AI and content, and in the bar, Robert discusses the kayfabe of AI.

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