Rockstar CMO®

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The Rockstar CMO F’in’ Marketing Podcast

The Rockstar CMO F’in’ Marketing Podcast

Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.

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The Rose & Rockstar: Pritchard’s 5 Fundamentals – Rockstar CMO FM

Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a fancy martini, Ian and Robert discuss a keynote from P&G’s Marc Pritchard at this year’s ANA Masters of Marketing Conference, where he outlined his five marketing fundamentals and Robert’s take in an article for the Content Marketing Institute blog.  The five points from Pritchard’s keynote that they discuss: Know your consumer Know your brand Fall in love with advertising Build memory Nurture creativity If you have a question for the bar or an opinion on this week's discussion, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week 5 Marketing Fundamentals That Still Work in 2026 ​​Marc Pritchard: Why marketing’s old rules still work in a new world | The Drum Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian’s firm – Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
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I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.

Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

The Regulars

Host: Ian Truscott

Ian is a techie turned 4xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.

Marketing Studio: Jeff Clark

Former Forrester Research Director Jeff Clark is our resident strategic advisor with a passion for clean technology companies he’s the Principal Analyst at cleantech insiders.

The Virtual Bar: Robert Rose

Our content marketing guru, Robert Rose is the Chief Trouble Maker at Seventh Bear, a content strategy and marketing agency.

….This awesome show is a rocking round up of all things marketing. Crank it to 11!

Dave Delany – Speaker, consultant, author at Futureforth

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