Rockstar CMO®

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The Rockstar CMO F’in’ Marketing Podcast

The Rockstar CMO F’in’ Marketing Podcast

Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.

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Rockstar CMO Studio: What say you Simon? – Rockstar CMO FM

This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and marketing operations expertise as an independent consultant with Percassity Associates. Recently, Simon has attended the 6Sense Inspire event in London and in keeping with the editorial policy of the show, Simon shares 5 F’in’ key takeaways from the event, and it’s not all about intent data, as the chaps discuss: Adoption of buying groups and ditching the MQL Gating content Throwing AI at everything Revenue as a marketing metric Brand and demand generation As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Simon Daniels on LinkedIn  Mentioned this week: Simon's LinkedIn post that got this party started What's Broken in GTM and How To Fix It Podcast 6sense Inspire UK 2025 Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media – We'll be right back Brown Eyed Girls Sixth Sense Video on LinkedIn You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.

Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

The Regulars

Host: Ian Truscott

Ian is a techie turned 3xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.

Marketing Studio: Jeff Clark

Former Forrester Research Director Jeff Clark is our resident strategic advisor, sought after by large B2B companies. Learn more about the Rockstar CMO Advisory.

The Virtual Bar: Robert Rose

Our content marketing guru, Robert Rose is the Chief Trouble Maker at The Content Advisory, a content strategy and marketing agency.

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….This awesome show is a rocking round up of all things marketing. Crank it to 11!

Dave Delany – Speaker, consultant, author at Futureforth

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