The Rockstar CMO F'in' Marketing Podcast

Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.

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The Simon’s 5 F’in’ Rev Ops Tips and Robert’s Trust Index Episode – The Rockstar CMO F'in' Marketing Podcast

This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f’in’ tips for getting your Revenue Operations rocking, which include: Making the business case Aligning with business goals, outcomes, and stakeholders Customer focus Building on 4 key foundations Proving value and scaling what works Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert unveils his new Audience Trust Index research that he is publsihing on the Content Marketing Institute blog. If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn Simon Daniels on LinkedIn Robert Rose on LinkedIn Mentioned this week: What's Broken in GTM and How to Fix It (podcast) B2B Customer Growth | Accenture Song Measuring Content Marketing in the AI Age, Part 1: The Audience Trust Index Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Let It Grow – Eric Claptoon Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Full show notes: 312: The Simon’s 5 F’in’ Rev Ops Tips and Robert’s Trust Index Episode

I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.

Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

The Regulars

Host: Ian Truscott

Ian is a techie turned 4xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.

Marketing Studio: Jeff Clark

Former Forrester Research Director Jeff Clark is our resident strategic advisor with a passion for clean technology companies he’s the Principal Analyst at cleantech insiders.

The Virtual Bar: Robert Rose

Our content marketing guru, Robert Rose is the Chief Trouble Maker at Seventh Bear, a content strategy and marketing agency.

….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth

Recent Episodes

312: The Simon’s 5 F’in’ Rev Ops Tips and Robert’s Trust Index EpisodeMarch 7, 2026
This week, Simon Daniels returns and shares 5 tips for getting your Revenue Operations function firing, and Robert Rose unveils his new Audience Trust Index research.
311: The Confessions of a CMO and Plural Brands EpisodeFebruary 28, 2026
This week, Jeff and Ian dive into Confessions of a CMO, and Robert is in the bar earning attention one room at a time with plural brands.
The Lisa Bonnano and Killing the SaaS Vibe EpisodeFebruary 21, 2026
This week, Ian chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS over a cocktail.
309: The It’s Not 2018 and 3 D’s of Product Content EpisodeFebruary 14, 2026
This week, Cathy is back in the studio to discuss changes content marketers need to make in 2026, and Ian shares his 3 D’s of product content marketing.
308: The Story Fails and Finding Your Busker Box EpisodeFebruary 7, 2026
This week, we welcome back Jeff from his holiday to discuss the 5 fails of our story fundamentals, and Robert is in the bar talking about starting afresh.
307: The Community and Agent Authority EpisodeJanuary 31, 2026
This week, we welcome back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, and Robert is in the bar talking about AI agents and authority.

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