Our special place in hell for all the crap, bullshit acronyms, empty fads and snake oil of marketing – thrown from the penthouse balcony by our Rockstars with a little help from our editor…

The Swimming Pool #23: Brand purpose

In this trip to the Rockstar CMO Swimming Pool, we are inspired by Peter Morgan, Metia’s VP of Demand and our recent trip on the tour bus with him. Should ‘brand purpose’ be the next big splash in our portal to marketing hell?

Into the Pool #17: Banner Ads

In this issue, barely noticed and infrequently engaged with, is it time to put banner ads out of their lonely misery? Jasmine Martirossian, VP of Marketing at TÜV SÜD America certainly thinks so..