This month we are joined John Howe-Marshall, Chief Marketing Officer of SplitmediaLabs on the penthouse balcony, ready to give the heave-ho to “Bandwagoning”.
Our special place in hell for all the crap, bullshit acronyms, empty fads and snake oil of marketing – thrown from the penthouse balcony by our Rockstars with a little help from our editor…
The Swimming Pool #24: Alec Baldwin
I know, right? Alec Baldwin? Well, we have Keith Smith, MD of The Advertist to thank for this one from our conversation on the podcast. We should explain..
The Swimming Pool #23: Brand purpose
In this trip to the Rockstar CMO Swimming Pool, we are inspired by Peter Morgan, Metia’s VP of Demand and our recent trip on the tour bus with him. Should ‘brand purpose’ be the next big splash in our portal to marketing hell?
The Swimming Pool #22: The lazy call to action
When we interviewed founder and CEO of Lately, Kate Bradley Chernis in our Backstage Q&A, she asked us to chuck the term ‘check out’ as a call to action into the Rockstar CMO Swimming Pool. But, why stop there?
Into the Pool #21: Personalization at scale
This month we are hanging over the balcony with the fractional CMO and marketing strategist, J. Robert Slaughter, who has nominated ‘personalization at scale’ for the drop to it’s watery demise.
Into the Pool #20: Marketing can’t be measured
This month we are hanging over the balcony with Acquia CMO Lynne Capozzi, who nominated “marketing can’t be measured” for the drop from the penthouse to splashdown into the portal to our special place in marketing hell
The Swimming Pool #19: Self-serving “market research”
You find us on the Rockstar CMO penthouse balcony, peering down at the pool. This time after a very jolly conversation with Sydni Craig-Hart we have a whiteboard and several reams of printed PowerPoints that are about to get very wet. Why?
Into the Pool #18: The Bloody Goldfish
In this issue, we are leaning over the balcony of the penthouse with a big glass bowl and a fish, our partner in crime this issue is Robert Rose. But why are we standing here with a fish?
Into the Pool #17: Banner Ads
In this issue, barely noticed and infrequently engaged with, is it time to put banner ads out of their lonely misery? Jasmine Martirossian, VP of Marketing at TÜV SÜD America certainly thinks so..
Into the Pool #16 – More Tech Will Fix It
We find ourselves peering over the balcony pondering the fate of the idea that “more tech will fix it”. We hear from a queue of folks on hand to help, will it make a splash?