Ahmed Hasan is our inspiration as we peer over the balcony down to the Rockstar CMO Swimming Pool and we consider chucking “resistance to change” into its shimmering depths.
Category
The Swimming Pool
Our special place in hell for all the crap, bullshit acronyms, empty fads and snake oil of marketing – thrown from the penthouse balcony by our Rockstars with a little help from our editor…
Into the Pool #13: Surface and no Substance
What would Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale and top 5 most influential CMO’s like us to chuck into the Rockstar CMO Swimming Pool? We dive in…
Into the Pool #12: Omnichannel for the Sake of Omnichannel
This month, Ian Truscott is inspired by L. Michelle Smith as he looks to heft “omnichannel for the sake of it” off the penthouse balcony.
Into the Pool #11: One and DONE!
This month, Ian Truscott is inspired by Wendy Bryant-Beswick, VP of Marketing at Service Credit Union, and ponders if time is up for ‘one and done’ marketing.
Into the Pool #10: Marketing AI
Casey Petersen is conspiring with Ian Truscott to chuck Marketing AI into the Rockstar CMO swimming pool. Some would say a brave choice as artificial intelligence is such a darling of the current marketing zeitgeist. Do you agree?
Into the Pool #9: The Big Deal Today About Chatbots
This month’s penthouse ruckus has been started by Jeanniey Mullen who suggests that Ian Truscott throw “The big deal today about chatbots” into the Rockstar CMO Swimming pool. Something he seems only too eager to do.
Into the Pool #8: The Crap Other Marketers on the Internet Tell Me to Do
Amber Osborne inspires Ian Truscott this month, as she tires of some of the crap marketing advice that’s being hawked across the internet.
Into the Pool #7: Can We Get Some PR On This?
This month, Ian Truscott has been shooting the shit with Jenni Young. The discussion quickly turned to PR and, well, let’s just say you’d better steer clear of the pool.
Into the pool#6: Wasted Interuptions
Ian Truscott has been hanging out in the proverbial penthouse with Christine Bailey. As usual, the conversation quickly bubbled with ire. The subject: interruption marketing and wasted advertising. Feel differently? Then let us know.
Into the Pool #5: Push Marketing
It seems Rockstar CMOs do not like anything that’s easy, cheap, driven by the machine and annoys 99.99% of the people it touches. John Andrews chimes in with Push Marketing…
Into the Pool #4: Marketing Suites
Encouraged by Darren Guarnaccia we’re taking bets on the size of splash that single vendor marketing suites are going to make as he offers up his bugbear.
Into the Pool #3: Programmatic
The pool guy is not going to be pleased with what he’s going to be scooping out in the morning. In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honors.
Into the Pool #2: Retargeting
You know how rock stars have this reputation for throwing stuff from the hotel window […]
First in the pool: Agile Marketing
We kick off our series by flinging agile marketing off the balcony… It’ll be one hell of a bill, but oh so worth it…