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Rockstar CMO

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The Swimming Pool

Our special place in hell for all the crap, bullshit acronyms, empty fads and snake oil of marketing – thrown from the penthouse balcony by our Rockstars with a little help from our editor…

Into the Swimming Pool #14: Resistance to Change
The Changesbowie Issue, The Swimming Pool

Into the Swimming Pool #14: Resistance to Change

Ahmed Hasan is our inspiration as we peer over the balcony down to the Rockstar CMO Swimming Pool and we consider chucking “resistance to change” into its shimmering depths.

Into the Pool #13: Surface and no Substance
The Ghost in the Machine Issue, The Swimming Pool

Into the Pool #13: Surface and no Substance

What would Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale and top 5 most influential CMO’s like us to chuck into the Rockstar CMO Swimming Pool? We dive in…

Into the Pool #12: Omnichannel for the Sake of Omnichannel
The Pretender Issue, The Swimming Pool

Into the Pool #12: Omnichannel for the Sake of Omnichannel

This month, Ian Truscott is inspired by L. Michelle Smith as he looks to heft “omnichannel for the sake of it” off the penthouse balcony.

Into the Pool #11: One and DONE!
The Brand New Thang Issue, The Swimming Pool

Into the Pool #11: One and DONE!

This month, Ian Truscott is inspired by Wendy Bryant-Beswick, VP of Marketing at Service Credit Union, and ponders if time is up for ‘one and done’ marketing.

Into the Pool #10: Marketing AI
The London Calling Issue, The Swimming Pool

Into the Pool #10: Marketing AI

Casey Petersen is conspiring with Ian Truscott to chuck Marketing AI into the Rockstar CMO swimming pool. Some would say a brave choice as artificial intelligence is such a darling of the current marketing zeitgeist. Do you agree?

Into the Pool #9: The Big Deal Today About Chatbots
The Martech Mix Desk, The Swimming Pool, The We Are Family Issue

Into the Pool #9: The Big Deal Today About Chatbots

This month’s penthouse ruckus has been started by Jeanniey Mullen who suggests that Ian Truscott throw “The big deal today about chatbots” into the Rockstar CMO Swimming pool. Something he seems only too eager to do.

Into the Pool #8: The Crap Other Marketers on the Internet Tell Me to Do
The Swimming Pool, The Thriller Issue

Into the Pool #8: The Crap Other Marketers on the Internet Tell Me to Do

Amber Osborne inspires Ian Truscott this month, as she tires of some of the crap marketing advice that’s being hawked across the internet.

Into the Pool #7: Can We Get Some PR On This?
Featured, The Nevermind Issue, The Swimming Pool

Into the Pool #7: Can We Get Some PR On This?

This month, Ian Truscott has been shooting the shit with Jenni Young. The discussion quickly turned to PR and, well, let’s just say you’d better steer clear of the pool.

Into the pool#6: Wasted Interuptions
The Seat at the Table Issue, The Swimming Pool

Into the pool#6: Wasted Interuptions

Ian Truscott has been hanging out in the proverbial penthouse with Christine Bailey. As usual, the conversation quickly bubbled with ire. The subject: interruption marketing and wasted advertising. Feel differently? Then let us know. 

Into the Pool #5: Push Marketing
The Straight Outta Compton Issue, The Swimming Pool

Into the Pool #5: Push Marketing

It seems Rockstar CMOs do not like anything that’s easy, cheap, driven by the machine and annoys 99.99% of the people it touches. John Andrews chimes in with Push Marketing…

Into the Pool #4: Marketing Suites
The OK Computer Issue, The Swimming Pool

Into the Pool #4: Marketing Suites

Encouraged by Darren Guarnaccia we’re taking bets on the size of splash that single vendor marketing suites are going to make as he offers up his bugbear.

Into the Pool #3: Programmatic
The Age of Consent Issue, The Swimming Pool

Into the Pool #3: Programmatic

The pool guy is not going to be pleased with what he’s going to be scooping out in the morning. In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honors.

Into the Pool #2: Retargeting
The Project Funk Da World Issue, The Swimming Pool

Into the Pool #2: Retargeting

You know how rock stars have this reputation for throwing stuff from the hotel window […]

First in the pool: Agile Marketing
The Sound Check Issue, The Swimming Pool

First in the pool: Agile Marketing

We kick off our series by flinging agile marketing off the balcony… It’ll be one hell of a bill, but oh so worth it… 

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Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



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