Casey Petersen is conspiring with Ian Truscott to chuck Marketing AI into the Rockstar CMO swimming pool. Some would say a brave choice as artificial intelligence is such a darling of the current marketing zeitgeist. Do you agree?
This month’s penthouse ruckus has been started by Jeanniey Mullen who suggests that Ian Truscott throw “The big deal today about chatbots” into the Rockstar CMO Swimming pool. Something he seems only too eager to do.
Ian Truscott has been hanging out in the proverbial penthouse with Christine Bailey. As usual, the conversation quickly bubbled with ire. The subject: interruption marketing and wasted advertising. Feel differently? Then let us know.
The pool guy is not going to be pleased with what he’s going to be scooping out in the morning. In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honors.