Think Like a Brand
Mini Podcast Series
In this special podcast mini-series, Ian Truscott and author Liz High — insight ninja, marketing strategist, speaker and author — dive into her book “Think Like a Brand, Not a Bank.”
Written with her co-author Allison Netzer, based on their experience working with startup and growth FinTechs, banks and credit unions, they developed five growth principles for thinking like a brand. Across nine episodes, Ian and Liz work through each principle — and round things off with a look at how a real-world brand, Marcus by Goldman Sachs, put them to the test.
Liz High
Liz High is an insight ninja, marketing strategist, speaker and author who has worked in virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included tech giants Microsoft, Dell and Amazon, and entertainment heavyweight HBO.
Her passion and consulting practice are now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth — and with co-author Allison Netzer, she’s written a book about it.
In Think Like a Brand, Not a Bank, Allison Netzer and Liz High show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you’ll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, it’s a compelling look at how financial institutions can build value now and create a roadmap for the future.
All the episodes
Think Like A Brand Special #1 - Intro and The Drug of Choice
September 28, 2022 · 00:24:45
In this special mid-week mini-episode, Ian Truscott chats with Liz High an insight ninja, marketing strategist and author, who we met on last week's episode.
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Think Like a Brand #2 - Sometimes Do The Counter-Intuitive Thing
October 5, 2022 · 00:23:01
In this second special mid-week mini-episode, Ian Truscott continues to dive into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and in this episode, they share the first principle discussed in the book: Sometimes do the…
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Think like a Brand #3 - Embrace Tension and Create Contradictions
October 12, 2022 · 00:23:32
In this third special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High.
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Think like a Brand #4 – Cue the Remix!
October 19, 2022 · 00:22:51
In this fourth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and they share the third principle discussed in the book: Cue the Remix!
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Think like a Brand #5 - Product Ain't What it Used to Be
October 26, 2022 · 00:21:14
In this fifth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and this week they share the fourth principle discussed in the book: Remember, product isn't what…
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Think like a Brand #6 - Coach and Compose
November 2, 2022 · 00:26:03
In this sixth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and this week, they share the fifth principle discussed in the book: Coach and Compose.
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Think like a Brand #7 - What happened to Marcus?
November 9, 2022 · 00:23:18
In this 7th special mid-week mini-episode, Ian Truscott and Liz High complete their dive into her book “Think Like a Brand, Not a Bank” and discuss her favorite of the five principles they've been discussing the last six weeks.
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Think like a Brand #8 - Coach and Compose with Ramen Noodles
November 23, 2022 · 00:20:57
Welcome to Think Like a Brand, our mid-week quick shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in industries that often don’t. Who are we?
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Think Like A Brand #9 - Brand is the Business Case
November 30, 2022 · 00:22:32
Welcome to Think Like a Brand, our mid-week shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in industries that often don’t. Who are we?
Listen →The Links
- Ian Truscott on LinkedIn and Twitter
- Liz High on LinkedIn and Twitter
- Liz High’s book — on the web at Think Like a Brand Not a Bank and on Twitter @Brand_B4_Bank
- You can also buy it on Amazon