Some examples of the many splendid companies and successful marketing leaders that have benefitted from our work. Either through fractional marketing leadership, consulting, advisory, or simply getting sh*t done.
Great technology, great clients, ready for the next step in growth
Supported the CEO and senior team at Orange Logic to take a step forward in the growth and awareness of the company.
Defined a complete go-to-market strategy, from brand messaging, ideal customer profile, and persona development to the content marketing strategy and creative and copy briefs.
Helped build the team through hiring and mentoring.
Developed and executed a marketing program to launch and promote a US training organization (UST / Step IT Up) that supports women, people from diverse backgrounds, and veterans getting into technology careers through apprenticeships.
Defined B2B messaging, ideal customer profile, personas, campaign planning and collateral aimed at corporate clients to take on these training programs.
Getting the word out on a new acquisition
Supported Sitecore’s European launch of Content Hub following the acquisition of Styelabs.
Developed thought leadership messaging, provided keynote speaker for events in London, a tour of four cities across the Nordics and a partner conference.
Industries and categories
B2B | Marketing Technogy | Digital Asset Management | IT Services | IT Training | Contact Centre Software | Document Management | Content Management
Action at a Fraction
Provided a fractional CMO service to a fast-growing contact centre software provider, ready for the next growth step following investment.
Developed a new marketing function, hired a team, selected and implemented a new CRM and launched a new website and messaging.
Making a Rockstar
Providing CMO advisory to Storyblok, helping them make their mark in the crowded content management category.
Working with the CMO on planning, hiring, operationalizing the team, messaging strategy and general advisory.
Providing Services to Servers
Developed the marketing function for Flagship Networks, a mid-size, US-based Managed Service Provider, including branding, messaging framework, website redesign, collateral development and content marketing strategy.
Executed targeted marketing programs for key professional associations and target markets, including private education, municipal government, and healthcare.
- Marketing strategy and planning for a UK tech services company and reseller in a crowded market
- Positioning and messaging for a DAM services consultancy
- Digital asset management AI/ML technology advisory for a start-up
- Influencer marketing program for a Forrester/Gartner leading vendor
- Content strategy and marketing advisory for an international software business
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