Category: Back Issues

This new year issue is named after the classic album by Fatboy Slim, to sum up 2020: You’ve Come a Long Way Baby.

This time of year is about giving thanks and bringing people together, and we are all missing that, plus, the US has just concluded a divisive election. So, we’ve dropped the track “Come Together” as the theme for this holiday special.

The theme of this issue is the decision marketers need to make about building an audience on ‘rented’ land or take the long road of building an owned digital channel.

2020 has been a bit of a blur, many people talk about how lockdown has changed their routine to the point they are unsure what day, week, or month it is, and our work and home lives have become blurred. And that’s the theme for this months issue named after the classic album: Blur.

Our Rockstar CMOs and writers have served up some fantastic advice this month. From what the pandemic has taught us that we need to keep doing, some tips on virtual events and personal branding, to how to prepare for what is likely to be uncertain economic times. Plus, all the usual shenanigans.

Deep in COVID lockdown, this issue we take inspiration from Damian ‘Jr Kong’ Marley and a track from his album “Welcome to Jamrock” – We’re Gonna Make It.

Published during the virus crisis, but written before we all got locked down. Welcome to THE GHOST TOWN ISSUE.

In this special issue, in celebration of International Women’s Day on March 9th, we’ve put together a compilation of some fabulous articles and interviews featuring the women that have made the last 22 issues rock.

This issue was not been named after a classic album. ‘Features Creatures’ by Björk is neither a classic (yet) or an album, but the title of this eccentric track nails the theme for this issue as we look at the relationship between marketing and product development.

Yep, we’ve picked a compilation of 50 year old classic Doors tracks to mark the new decade, but the title sums up the mood of the issue, as our Rockstar CMO’s and contributors cast their eyes to what 2020 and beyond will mean for marketing.

This whole issue feels like magic, we have a bountiful pile of marketing gifts and thanks, generously given by our rockstars and writers in our biggest issue to date.

Influencer Marketing: whether you are selling music, cosmetics or enterprise business software we’ve all been caught up in the hype. But, is it losing its luster after all the reported fakery? Or, is it still something we need to keep paying attention to?