Our Rockstar CMOs and writers have served up some fantastic advice this month. From what the pandemic has taught us that we need to keep doing, some tips on virtual events and personal branding, to how to prepare for what is likely to be uncertain economic times. Plus, all the usual shenanigans.
Like a rummage through an old record box, take a trip back through all of our previous issues and find some of the amazing tracks that our Rockstar writers have dropped.
Deep in COVID lockdown, this issue we take inspiration from Damian ‘Jr Kong’ Marley and a track from his album “Welcome to Jamrock” – We’re Gonna Make It.
Published during the virus crisis, but written before we all got locked down. Welcome to THE GHOST TOWN ISSUE.
In this special issue, in celebration of International Women’s Day on March 9th, we’ve put together a compilation of some fabulous articles and interviews featuring the women that have made the last 22 issues rock.
This issue was not been named after a classic album. ‘Features Creatures’ by Björk is neither a classic (yet) or an album, but the title of this eccentric track nails the theme for this issue as we look at the relationship between marketing and product development.
Yep, we’ve picked a compilation of 50 year old classic Doors tracks to mark the new decade, but the title sums up the mood of the issue, as our Rockstar CMO’s and contributors cast their eyes to what 2020 and beyond will mean for marketing.
This whole issue feels like magic, we have a bountiful pile of marketing gifts and thanks, generously given by our rockstars and writers in our biggest issue to date.
Influencer Marketing: whether you are selling music, cosmetics or enterprise business software we’ve all been caught up in the hype. But, is it losing its luster after all the reported fakery? Or, is it still something we need to keep paying attention to?
The collaborations that enable Rockstar CMOs to create their marketing groove is the theme of this issue. It’s clear that the best marketing tune is a big band sound, not a solo or duet. But we are going all Glen Miller big band with our classic album, we dipped into the record box and pulled out the Funkadelics, welcome to The One Nation Under A Groove Issue
How do you bring diversity to your marketing? How do you build diverse teams, encourage a diversity of ideas and address an increasingly diverse audience? It’s all here: Welcome to The People Are People Issue.