Back Issues

In this issue we explore how to stay true to your marketing musical roots, keep in tune with your strategy, deliver on the business baseline and not get distracted by the latest marketing fads and fashions. To the sound of Lyn Collins..

This month our Rockstar CMOs find their groove with the topic of inspiring colleagues outside marketing to hum our tune as we discuss the theme of employee engagement. We reach for The Kooks debut album Inside In / Inside Out to set the tone.

History will judge whether “Invasion of Privacy” by Cardi B is a genuinely classic album, but it definitely catches the mood of what history will be judging marketing on today.

This month we have heroes, changes and a rebel rebel, so we’ve been dropping some David Bowie in the Rockstar CMO penthouse.

With the Foo Fighters track “The Pretender” on repeat we take a look at all that is fake in marketing today.

Our first issue launched with our new brand design, on a new platform that went live on New Year’s Eve. So we dug way back into the Rockstar CMO record box and unearthed a classic collection of the work of one Mr. James Brown: Funk Power – 1970: A Brand New Thang.

To celebrate US Thanksgiving, we dipped into the Rockstar CMO record box and pulled out a classic album – ‘We are Family’ by Sister Sledge for a family themed issue…

We have most definitely nailed the classic album, as we drop Michael Jackson’s 1982 classic Thriller onto the turntable here at the Rockstar CMO digs. And we definitely “Wanna Be Startin’ Somethin’” for this Halloween special.

In this era of fake news and a cynical, connected consumer wary of the lies, authenticity is a hot marketing topic. And that’s the theme for this month’s issue.We’ve picked an absolute class album as its soundtrack, featuring the single ‘Come As You Are’. It has to be Nevermind by Nirvana.

This month we’re focusing on the reason we started this thing in the first place: the next generation of marketers. So you can expect a fresh and youthful perspective – this time inspired by Solange’s album, A Seat At The Table.

In this month’s dose of marketing street knowledge, we’ve definitely crossed the tracks as our writers take us to the wrong side of town. We’ve slapped the parental advisory sticker onto this issue, and there was only one album that could be our theme – welcome to Straight Outta Compton.

This month we are on much safer ground with our definition of a ‘classic’ album, as we demand that our office virtual assistant play Radiohead’s OK Computer and we get our geek on – turning our attention to the rise of the marketing machines.

Like it or not, post-GDPR truly is the age of consent and as we dug into the record box at the GDPR after party, this issue’s album title chose itself: The Age of Consent by Bronksi Beat.