Influencer Marketing: whether you are selling music, cosmetics or enterprise business software we’ve all been caught up in the hype. But, is it losing its luster after all the reported fakery? Or, is it still something we need to keep paying attention to?
Like a rummage through an old record box, take a trip back through all of our previous issues and find some of the amazing tracks that our Rockstar writers have dropped.
The One Nation Under a Groove Issue
The collaborations that enable Rockstar CMOs to create their marketing groove is the theme of this issue. It’s clear that the best marketing tune is a big band sound, not a solo or duet. But we are going all Glen Miller big band with our classic album, we dipped into the record box and pulled out the Funkadelics, welcome to The One Nation Under A Groove Issue
The People are People Issue
How do you bring diversity to your marketing? How do you build diverse teams, encourage a diversity of ideas and address an increasingly diverse audience? It’s all here: Welcome to The People Are People Issue.
The Think About It Issue
In this issue we explore how to stay true to your marketing musical roots, keep in tune with your strategy, deliver on the business baseline and not get distracted by the latest marketing fads and fashions. To the sound of Lyn Collins..
The Inside In Inside Out Issue
This month our Rockstar CMOs find their groove with the topic of inspiring colleagues outside marketing to hum our tune as we discuss the theme of employee engagement. We reach for The Kooks debut album Inside In / Inside Out to set the tone.
The Invasion of Privacy Issue
History will judge whether “Invasion of Privacy” by Cardi B is a genuinely classic album, but it definitely catches the mood of what history will be judging marketing on today.
The Changesbowie Issue
This month we have heroes, changes and a rebel rebel, so we’ve been dropping some David Bowie in the Rockstar CMO penthouse.
The Ghost in the Machine Issue
In this issue, we focus on marketing technology, as we ponder its impact on our marketing lives to the soundtrack of “The Ghost in the Machine” by The Police – an undeniably classic album.
The Pretender Issue
With the Foo Fighters track “The Pretender” on repeat we take a look at all that is fake in marketing today.
The Brand New Thang Issue
Our first issue launched with our new brand design, on a new platform that went live on New Year’s Eve. So we dug way back into the Rockstar CMO record box and unearthed a classic collection of the work of one Mr. James Brown: Funk Power – 1970: A Brand New Thang.
The London Calling Issue
Going with the theme of communication, we plucked from our record box the classic “London Calling” by the Clash – so welcome to the London Calling Issue.
The We Are Family Issue
To celebrate US Thanksgiving, we dipped into the Rockstar CMO record box and pulled out a classic album – ‘We are Family’ by Sister Sledge for a family themed issue…