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THE PEOPLE ARE PEOPLE ISSUE

SEPTEMBER 2019

The theme that has got the house band jamming this month is diversity in marketing. You might read this as a reaction to the mood music of today’s politics, but what you’ll find in this issue is a positive embrace of the opportunity to marketers, to be inclusive and engage our increasingly diverse audiences, regardless of what you take to market.

How do you bring diversity to our marketing? How do you build diverse teams, encourage a diversity of ideas and address an increasingly diverse audience?

We’ve debated in the penthouse whether Depeche Mode’s “People are People” counts as a classic album, as it was a limited compilation release in the US and the song of the same name originally appeared on their album “Some Great Reward”, but looking at the theme of this month, there is no debate on whether “People are People” is the right track to drop as the title – but as you’ll read, there is “some great reward” in getting this right.

So, welcome to The People Are People Issue.

So we’re different colours
And we’re different creeds
And different people have different needs
Depeche Mode – People are People

Tales from the Tour Bus: Sydni Craig-Hart

Ian Truscott

When Robert Rose interviewed this champion of small, minority and women owned businesses on his podcast, we had to jump on the Tour Bus with multicultural marketing expert Sydni Craig-Hart and find out more…

Diversity Marketing: Opportunistic Coat-tail Riding or a Force for Change?

Lauren Bowden

Are we squeezing marketing into a spangly new jumpsuit called Diversity for a comeback Vegas tour or is it time to rethink the whole act? Lauren Bowden makes the case for change…

Want a fresh marketing sound? Look outside…

Dennis Shiao

Pop music has remained relevant through outside influences, Paul Simon wrote his classic album Graceland after becoming fascinated by a bootleg cassette of South African township music. In this article, Dennis Shiao suggests that we too need to look outside…

The Green Room: Diving into Diversity

Ian Truscott

Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks how we address a diverse audience, diversify our teams and keep our ideas fresh…

Want diverse ideas? Time to fix brainstorming

Ted Rubin

Inclusion of diverse marketing ideas starts early in the process when we brainstorm – and our resident Rockstar CMO Ted Rubin tells it straight; avoid the groupthink, include the right people and listen…

Ready to rock?

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Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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