As we give thanks in this holiday issue, Dennis Shiao shares a B2B customer experience lesson he’s learned from Phil. No, not Phil Collins, but a roofer called Phil.
All is Vanity was a song by the Manic Street Preachers and when asked about its meaning vocalist James Dean Bradfield told the NME that this song “deals with just hating those momentary lapses of just falling into narcissism” and in this article Dennis Shiao shares how this can happen for marketers.
In the classic hit “How soon is now”, Morrissey from The Smiths lamented “I am human, and I need to be loved, just like everybody else does.” A feeling shared by customers when products, developed in a vacuum are thrust onto an unsuspecting world. Dennis Shiao suggests the remedy is the timing of when marketing gets involved. When? How soon is now?