As we give thanks in this holiday issue, Dennis Shiao shares a B2B customer experience lesson he’s learned from Phil. No, not Phil Collins, but a roofer called Phil.
Author: Dennis Shiao
Dennis is an independent marketing consultant who works with brands on content marketing, product messaging, and social media marketing. Formerly, Dennis led the content marketing function at DNN Software. Dennis curates an email newsletter called Content Corner, is a regular contributor for CMS Wire and The Content Marketing Institute.
Rent or Build? Finding a happy medium
Dennis Shiao runs a popular content marketing meet-up and newsletter and he shares how he uses rented platforms and attention to build on his own land.
The personal brand blur
Accomplished B2B marketer and marketing writer Dennis Shiao shares his experience of balancing his personal brand with that of his employers and what he learned about that blurry line early in his career.
Light up the sky like a flame, fame!
He may not be Irene Cara, but this month Dennis Shiao tells his inspiring personal branding story. It’s something you might have got a hint of when we chatted to him on the podcast, from the Yankees, through virtual events to lights camera, action.
Getting a buzz from virtual events
As we shared on the podcast, Dennis Shiao is a virtual event veteran. Although he admits that in the past they have left him cold, he shares how a new breed of virtual events is giving him a taste of the IRL (in real life) high.
All is Vanity
All is Vanity was a song by the Manic Street Preachers and when asked about its meaning vocalist James Dean Bradfield told the NME that this song “deals with just hating those momentary lapses of just falling into narcissism” and in this article Dennis Shiao shares how this can happen for marketers.
When should product development call marketing? How soon is now?
In the classic hit “How soon is now”, Morrissey from The Smiths lamented “I am human, and I need to be loved, just like everybody else does.” A feeling shared by customers when products, developed in a vacuum are thrust onto an unsuspecting world. Dennis Shiao suggests the remedy is the timing of when marketing gets involved. When? How soon is now?
How B2B marketers can get heard on Twitter in 2020
While many report that the influence of Twitter is waning, but its use grew in 2019 and it remains relevant. Dennis Shiao guides us through some best practices for B2B marketers for 2020.
Thank you for the music
Dennis Shiao is definitely in the holiday mood as he reflects and gives thanks to the band that has inspired his marketing music.
Five favorite influencer mistakes
Sheryl Crowe once lamented about her favorite mistake, but content marketing writer Dennis Shiao in “no fool to this game” as he shares his top 5 favorite influencer mistakes.
Want a fresh marketing sound? Look outside…
Pop music has remained relevant through outside influences, Paul Simon wrote his classic album Graceland after becoming fascinated by a bootleg cassette of South African township music. In this article, Dennis Shiao suggests that we too need to look outside