Gamers are emerging as the new celebrities of a new media age, and the popularity of this entertainment genre has been accelerated by the lockdown. So, who better to catch up with than the Chief Marketing Officer of SplitmediaLabs a platform on the leading edge of enabling gamers to get published? Ian Truscott chats with John Howe-Marshall.
We go backstage with a marketing rock star, ask a bunch of questions about what excites them, what we might learn from their journey, what gets their Monday marketing mojo working and what they would throw into our swimming pool.
IFS develops and delivers enterprise software for customers around the world and when their CMO, Oliver Pilgerstorfer, sat down with us and started an answer with “I probably shouldn’t admit this” our editor Ian Truscott knew he was in for a fun interview…
In this backstage interview we find out how founder and CEO of Lately, Kate Bradley Chernis, a former DJ with an audience of 20 million listeners got Walmart dancing.
Having been following the direct opinions and observations of this fractional CMO, veteran marketing & sales strategist and practitioner, we had to sit down with J.Robert Slaughter and learn more.
Lynne Capozzi is the CMO of Acquia, a global marketing technology vendor. Ian Truscott sits down with this passionate marketer and finds out what get’s her marketing mojo working
What has marketing got to do with the laws of physics? We talk to author, frequent conference keynote and VP of Marketing at TÜV SÜD Americas, Jasmine Martirossian.
Ian Lowe, VP of Marketing for global SaaS WCM vendor Crownpeak popped by the penthouse to chat to Ian Truscott about what gets his marketing mojo working…
We go backstage with David Howland, CMO of Longview Solutions, former creative and art director and marketing leader at Nasdaq and he shares his journey and the common thread of his career – creating compelling, meaningful experiences.
Ian Truscott sits down with Ahmed Hasan,Global Head of Customer Engagement Marketing at Spark44 to talk Blink-182, the advantages of failing fast, and why now is a great time for lean thinking marketers.
Margaret Molloy, Forbes Top 5 Most Influential CMOs talks about the power of simplicity, always staying relevant to the customer, and building brands into movements.