Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director crosses the streams of his two passions marketing and looking after our planet as we discuss the role we can play as marketers in contributing to sustainability.  

We complete...

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog  “To Build A Better Marketing Plan, Revisit Your Approach To Planning” and we...

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, the 8 things we can learn from lean manufacturing, and matches it with a classic 70’s tune about a place we could certainly waste some time in.

We...

This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and the importance of planning, balanced with execution, especially for new marketing leaders. We kick off a mini-series with...

As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest is Maureen Blandford who has been obsessed with making B2B a rational place for more decades than she’d like to admit. A B2B agency owner in the US prior...

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan.David Rodnitzky, the founder of 3Q Digital is our guest and discusses his book Unfair Marketing and we dive into...

In my thought for the week, I ask who is driving your marketing bus? Is it a robot, your competitor, the marketing accountant, HIPPO, LOUDEST PERSON IN THE BUSINESS, a hamster, a people-pleaser, a squirrel, a strip club baller, the feature creature, the cookie-cutter, a shamen, the...

This week, like an '80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We take a deep dive into campaign planning and how to drive this across global marketing teams with Jeff Clark, former Research Director at...

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his 7 step plan.We discuss marketing data and web metrics with Michael Loban, the Chief Growth...

This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao. Dennis runs an independent B2B marketing consultancy Retention Attention, and is a content marketing, product messaging, and social media marketing expert. He is well...