The theme of this issue is the decision marketers need to make about building an audience on ‘rented’ land or take the long road of building an owned digital channel.
The Green Room: Rent or Build?
This month four of our Rockstar CMOs chime in on the topic of this month’s issue, when it comes to building an audience do you rent or build?
The Sample: Rent vs. Build?
Welcome to The Sample, where we spin the dial on the interwebs and record what plays to this month’s tune. The beat for this month’s tracks; should we build or rent for our fans?
Rockstar CMO FM #32: The Blogs, Grant Johnson, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.
What dropped in the podcast last month?
The latest from the podcast this month. A fabulous line up stepped up to the mic and we have a few cocktails along the way.
Rockstar CMO FM #31: The Top Ten, Rachel Eisenhauer, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares this months top ten articles, interviews Rachel Eisenhauer, VP of marketing at SundaySky, and retires for the weekend with a cocktail with Robert Rose.
Rockstar CMO FM #30: The hope, Eric Fulwiler, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, talks about hope, interviews Eric Fulwiler, COO at 11:FS, and retires for the weekend with a cocktail with Robert Rose.
Rockstar CMO FM #29: The Purple Goldfish, Johnny Pawlik, Robert Rose, and a Cocktail Episode
In this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats to John Pawlick, an interesting bloke and retires for weekend with a cocktail with Robert Rose.
Rockstar CMO FM #28 The Sample, Paige O’Neill, Robert Rose, and a Cocktail Episode
In this episode, Ian Truscott, Editor of Rockstar CMO, plays a sample, chats to Paige O’Neill, the CMO of Sitecore, and retires for the evening with a cocktail with Robert Rose.
Rockstar CMO FM #27 The Green Room, Emil Kristensen, Robert Rose, and a Cocktail Episode
In this episode, Ian Truscott, Editor of Rockstar CMO, takes us into the Green Room, chats to Danish entrepreneur, podcaster, and founder of Sleeknote Emil Kristensen, and retires for the evening with a chat and a cocktail with Robert Rose.