Ian Truscott, Author at Rockstar CMO

Maybe not a Rockstar CMO, just the founding editor of Rockstar CMO. Ian is a techie turned veteran B2B marketer, a former product marketer, CTO, CMO and industry analyst. Today, If content is king or queen, Ian is here to serve, whether it’s content marketing, strategy, or tech, he’s into it.

The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode

This week, it's peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community are predicting as he and Ian Truscott discuss Gartner's Top 10...

The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode

Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks and asks if people are meeting the real you through your content.Ian then chats with...

The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode

This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time they focus on planing with a smaller budget and team. As a fan...

The Budget Planning and The Only Way Out Is Through a Cocktail Episode

We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget. For the first time in 88 episodes, the perils of delivering fresh guests on a weekly...

The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode

This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfortable with having an audience that might not be known to us. Ian catches up with Eric Fulwiler, former CMO and CCO at 11:FS, who...

The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode

This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology.Our guest this week is Anne-Marie Twigge, the MD of The Next Women, a global movement of...

The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode

This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about people.

Our guest this week is Christopher P. Willis, Acrolinx’s Chief...

The Jeff has Requirements, Illaria Inspires Young Marketers and Robert Differentiates with a Content Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advice on procuring marketing technology, this week he focuses on gathering requirements and three ways to approach this process. Our guest this week is...

The Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that you crave.

Ian Truscott welcomes back Dennis Shiao, to get his perspective on...

The Jeff is Corporately Responsible and a Trip to Amsterdam to Discuss CMO and Tech Episode

After suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode Ian Truscott catches up with Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester to discuss Corporate Social...