Our straight-talking resident rock star CMO, Ted Rubin, shares a wonderfully appropriate story for this time of year about relationships, gifts and family.
Don’t rent, co-own
Ted Rubin has built an audience, you don’t become the most followed CMO on Twitter without one. So, what is his advice; should we build our content strategy and audience on rented land
Who decided the lines?
We caught up with Ted Rubin this month and asked him about the theme of this month’s issue, specifically the blurry lines on social media as we blend our personal lives and social connections with our professional passions and the work we do. His response is typically straight-talking….
The Times They Are A-Changin’
This month we asked Ted Rubin: Do good marketers need a formal marketing education? His reply is, as ever, straight-talking, insightful and to the point. As times change you need to be open to it and have the passion…
The Green Room: Five CMOs name their crisis keepers
We ask five of our Rockstar CMOs what they’ve learned during the crisis and what practices we should keep as the world slowly emerges from lockdown.
Time to hit the reset button
We asked Ted Rubin, our resident Rockstar CMO, “What does the post Coronavirus new normal mean for you, your organization, and marketing in general?” and as usual we got more than we bargained for, with this fantastic, straight-up advice. It’s time to hit reset.
Data based relationships need the human touch
In this article, our straight-talking resident Rockstar CMO Ted Rubin argues for the human touch in the relationship marketers have with their data.
The Green Room: Marketers and the features creatures
The Green Room, our excuse to do our best Colombo impression and ask “Just one more thing” to the wonderful Rockstar marketers we’ve gone backstage with. This month we chatted about marketings’ relationship with product development.
Better products, better marketing, better listen
Our resident Rockstar CMO Ted Rubin tells it straight. If you want better products and better marketing then you had better listen, not just to Ted, but to your customers and in the age of socially connected communities, who better to do this than marketing?
Consumers are loyal to experience, not brands
‘Tis the season to be shopping and Ted Rubin, our straight-talking resident rock star and Photofy CMO gift-wraps this timely reminder for retailers and brands. It’s not just the brand, product or price, it’s the experience.
Forget the buzzwords; influencer marketing is about building relationships
Our resident Rockstar CMO, Ted Rubin, keeps it simple and tells it straight; influencer marketing is about looking people in the eye and building relationships.
Pay attention to the person in the partnership
When you find that potential partner, this advice, that our resident Rockstar Ted Rubin got for his first sales role, holds true today.