You are about to witness the power of marketing street knowledge
Lauren Bowden is Chief Content Creator (FinTech) at The Comms Crowd, a specialist PR, AR, social media and content marketing agency focused on B2B tech companies.
Over a 15 year career, Lauren has developed a deep level of understanding related to applicable market trends, issues, and opportunities. And synthesize complex ideas into compelling copy for multiple purposes and audiences.
All of our gigs have gone virtual and marketing teams have had to quickly pivot to embrace this change. We’ve all experienced the hits, the one hits wonders and the misses, Lauren Bowden, experienced B2B marketer shares her experience .
It’s festival season in the UK, and fresh from Glastonbury and the real rock stars, Lauren Bowden, Chief Content Creator at London agency The Comms Crowd jumps into the mosh pit at B2B Marketing’s Ignite event and shares the tunes B2B marketers should be dropping.
Playing along to the elevator music of your industry won’t get you noticed by a distracted buyer looking for differentiation in a crowded market. Lauren Bowden suggests it’s time to shake things up a bit.