Lauren Bowden, experienced (and educated) B2B marketer shares her experience for this month’s topic: Do marketers need a marketing education? Channeling a bit of Pink Floyd…
Altogether now (on a video conferencing platform of your choice)
All of our gigs have gone virtual and marketing teams have had to quickly pivot to embrace this change. We’ve all experienced the hits, the one hits wonders and the misses, Lauren Bowden, experienced B2B marketer shares her experience .
When product and marketing collide
Lauren Bowden, experienced B2B marketer shares her experience of the relationship between product development and marketing, with some pragmatic advice to be Pragmatic.
Now that’s what I call… the future of B2B marketing
Lauren Bowden, experienced B2B marketer and Chief Content Creator at UK PR agency The Comms Crowd shares her predictions for B2B marketing.
Who should be the Lead singer in the Influencer Marketing supergroup?
Is there a fight for the microphone when it comes to leading influencer marketing programs? Lauren Bowden Chief Content Creator at The Comms Crowd suggests it’s the work of the whole band.
Sales and Marketing: Less ‘When Two Tribes Go to War’, More ‘It Takes Two’
The “leads are weak” the sales lead singer laments to the marketing songwriters and backing band. Lauren Bowden of The Comms Crowd suggests on how to heal the band’s creative differences.
Diversity Marketing: Opportunistic Coat-tail Riding or a Force for Change?
Are we squeezing marketing into a spangly new jumpsuit called Diversity for a comeback Vegas tour or is it time to rethink the whole act? Lauren Bowden makes the case for change.
B2B Marketing’s Ignite Event – Through a Britpop lens
It’s festival season in the UK, and fresh from Glastonbury and the real rock stars, Lauren Bowden, Chief Content Creator at London agency The Comms Crowd jumps into the mosh pit at B2B Marketing’s Ignite event and shares the tunes B2B marketers should be dropping.
Taking a good look at people can stop B2B = Boring 2 Boring
Playing along to the elevator music of your industry won’t get you noticed by a distracted buyer looking for differentiation in a crowded market. Lauren Bowden suggests it’s time to shake things up a bit.