Rockstar CMO Advisors (RCA) provides consulting advisory services and fractional marketing leadership to B2B marketing leaders.
Describing ourselves as Rockstar might sound ballsy, you be the judge if we are, but we have been the producers, backing band, and session musicians that have enabled CMOs, CEOs, and marketing leaders to find their rock star marketing groove.
We are the artists formerly known as Appropingo, born from a need for people to pronounce and remember our name. Appropingo? Really?
What do we do?
We share what we’ve learned backstage and in front of a live audience during our many marketing tours. Some call this gig strategic consulting services, fractional marketing leadership, executive advisory, we just hope you’ll say that our experience made a difference.
Our jam is to create ART (Awareness Revenue and Trust) as we know that being the “coloring in department” is not the art of marketing, it’s providing the driving baseline for growth. To do that, we’ve helped some wonderful CEOs and CMOs with the following:
- Strategy and planning
- Capability review and gap analysis
- Martech assessment & selection
- Marketing operations advisory
- Campaign strategy
- Content Marketing
- Content Strategy
- Agency review
Introducing the Rockstar CMO Advisors, supported by a backing band of creative and strategic talent and partners assembled to meet the needs of a client project.
Principal, Strategic Advisory
Jeff Clark is a creative marketing executive with over 30 years of experience running corporate and product marketing teams at profitable, enterprise software companies and small start-ups.
Most recently, he was the principal analyst for Marketing Operations at Forrester SiriusDecisions, where he helped clients to improve planning and execution processes, including the adoption of integrated campaign strategies, martech optimization, and agile marketing to better align teams and improve outcomes.
Principal, Business Development Strategy Planner & Client Partner
Jeff Ellsworth is a business development and alliances leader with a track record of sales growth through his proven “Mind the Sales Gap” approach to ecosystem selling and B2B solution go-to-market. Using this approach Jeff has built demand generation programs that have yielded revenue for B2B vendors like SAP, Google, and SDL, through partnerships with organizations like Accenture, Deloitte, and Publicis Sapient. These programs help companies close more overlooked business and generate 10x pipeline and deals
Jeff now shares this experience and his expertise in retail, B2B, B2B2C, manufacturing, eCommerce, content, and digital transformation with our clients as a Rockstar CMO Advisor, business development strategy planner, and client partner.
Founder, Chief Bottle Washer
Ian Truscott has led marketing as CMO and VP for enterprise B2B vendors, a former industry analyst, who has advised clients from startups to the big guys across the US and Europe.
If you can put the word content in front of it, Ian’s into it; Content Marketing, Content Strategy, and Content Technology.
Ian founded Rockstar CMO in 2018 and merged it with his B2B content marketing and advisory agency appropingo in 2020. Why? No-one could say “appropingo”
Jeff is a skilled and highly creative marketer who excels at many areas of marketing including corporate branding, communications, creative services, large scale events, building high-performance teams, and managing complex projects with many moving parts. His deep marketing experience is an asset to any team he leads, and his tireless work ethic and passion are inspiringPaige O’Neill, CMO Sitecore
Over our careers we’ve provided strategic advisory to major brands and organisations like American Express, Nasdaq, 3M and SAS. More recently, we’ve been delighted to work with:
- Connex One
- Stacks LLC
- The Executive Network
- Flagship Networks
- Ickenham Group Travel
Get in touch and we’ll share more details of our experience of working with these fine brands.
Ian manages to explain business-critical ideas clearly and with a sense of humor — which is a rarity in this area. His enthusiasm for the market he works in no way dulls his critical abilities. I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input. –Siobhan Fagan, Managing Editor at Simpler Media Group, Inc
According to research by our friends at Sitecore there is a content crisis as 97% of marketers say content is their biggest concern. There is a place for these good people to go, we call it Content Wonderland, and in this Long Play we define 6 steps to get you to groove on there.