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Ian manages to explain business-critical ideas clearly and with a sense of humor — which is a rarity in this area. His enthusiasm for the market he works in no way dulls his critical abilities. I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input.

Siobhan Fagan, Managing Editor at Simpler Media Group, Inc

Latest articles

  • Time to Start Your School of Rock?
    In this article, Ian Truscott takes a look at educational content marketing as a strategy and goal, what you can do to engage the big bucket of future buyers and how we measure success.
  • Stop Me if You’ve Heard This One Before
    As content marketers, we want to be useful, and educational content can be useful. But how do you get the balance right with a knowledgeable buyer between helping them or treating them like bloody idiots?
  • 5 F’in’ Steps to Build Your Personas
    A simple model for creating personas, the essential insight you need to differentiate and help your audience buy your products and services.
  • Back to Brand
    Dust off your marketing LPs, vinyl records, the eight tracks and maybe the gramophone because old-school brand building will be a tune the cool kids of modern marketing will need to be jumping to.
  • What the F’ is Product Led Growth (PLG)?
    You may have heard that there is a new acronym kid on the tech product marketing block; Product Led Growth (PLG), but is this a hit or something only its mother will love?
  • Be the hero of your category story
    Taking the time to define a brand story is necessary and fantastic, but changing the definition of a category, owning the story of the market in which you play is hugely powerful.