This month, we are celebrating a new thing: our first issue launched with our new brand design, on a new platform that went live on New Year’s Eve. So we dug way back into the Rockstar CMO record box and unearthed a classic collection of the work of one Mr. James Brown: Funk Power – 1970: A Brand New Thang. Welcome to The Brand New Thang issue.
Our rolling stone that’s sharing the good stuff from our super group of Rockstar CMOs continues to gather momentum. This issue we have three articles that tap directly into the source: The Green Room, Tales from the Tour Bus and we go Backstage, for a fabulous Q&A with Margaret Molloy, Global Chief Marketing Officer and Head of Business Development at Siegel+Gale.
The presence of not one, but two of our regular rock stars on a podcast could not go without comment here. We share, uncut, an episode from L. Michelle Smith’s new podcast, The Culture Soup, where she chats to Ted Rubin about persona and branding – it’s a tune you have to drop. And of course Ted tells it straight in his usual column, with some great advice about relationships with employees and customers. Read more.
Each month in the Green Room we return backstage to pose a question to our Rockstar CMOs. This month Ian Truscott catches up with five of them and they share their advice on working with agencies. …
This month two of our favorite Rockstar CMOs got together, as L. Michelle Smith welcomed Ted Rubin to The Culture Soup podcast to talk personal branding. Here we share why we’re shouting for an encore. …
Your employees are more important to the success of your company than you might think. Our resident rock star Ted Rubin breaks down how you can build an environment that your employees can create, innovate and thrive in. …
Welcome to 2019, where the eSports industry is worth a cool $1.65 billion, celebrity video gamers earn $500,000 a month live-streaming Fortnite to hundreds of thousands of viewers, and more of us are playing video games than ever before. Ian Hsieh asks: Will the marketing revolution be gamified? …
Casey Petersen on how an ice cream shop employee reminded him of the best way to smash those 2019 marketing goals. Changing your attitude to employee generated content. …
The world of rock revels in symbolism. It’s a medium where the visual speaks almost as loud as the lyrics and the same is increasingly true of social media, where the emoji rules. Decode them and they’re an untapped well of digital marketing, writes Gareth May. …
Margaret Molloy, Forbes Top 5 Most Influential CMOs talks about the power of simplicity, always staying relevant to the customer, and building brands into movements. …
This month, Ian Truscott is inspired by Wendy Bryant-Beswick, VP of Marketing at Service Credit Union, and ponders if time is up for ‘one and done’ marketing. …
Taking us for a spin in his tour bus this issue is life-long Londoner Tom Gatzen, co-founder of ideal flatmate – a digital matching service for generation rent to find their perfect pairing. Better wave goodbye to those passive aggressive fridge notes …
Paid, owned and earned – it’s a very neat wrap up of how brands should organize their content. If only it were that simple. censhare’s Morag Cuddeford-Jones explores the perils, pitfalls and potential of how we organize and use our content. …
Your brand story doesn’t get you very far if you are just puffing your chest out and telling people what you think they want to hear, whether you are selling soft toys or software, to engage with a consumer every brand has to have a story with some soul and with the Bobby Byrd/James Brown hit “I Know You Got Soul” on repeat, Ian Truscott digs deeper. …
Not a rock star, but Ian is the CMO at Spotler Group, trusted advisor to Orange Logic and Storyblok and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
