your monthly hit of marketing street knowledge
THE BRAND NEW THANG ISSUE
FEBRUARY 2019
This month, we are celebrating a new thing: our first issue launched with our new brand design, on a new platform that went live on New Year’s Eve. So we dug way back into the Rockstar CMO record box and unearthed a classic collection of the work of one Mr. James Brown: Funk Power – 1970: A Brand New Thang. Welcome to The Brand New Thang issue.
Our rolling stone that’s sharing the good stuff from our super group of Rockstar CMOs continues to gather momentum. This issue we have three articles that tap directly into the source: The Green Room, Tales from the Tour Bus and we go Backstage, for a fabulous Q&A with Margaret Molloy, Global Chief Marketing Officer and Head of Business Development at Siegel+Gale.
The presence of not one, but two of our regular rock stars on a podcast could not go without comment here. We share, uncut, an episode from L. Michelle Smith’s new podcast, The Culture Soup, where she chats to Ted Rubin about persona and branding – it’s a tune you have to drop. And of course Ted tells it straight in his usual column, with some great advice about relationships with employees and customers. Read more.
We also have our usual features, Casey Petersen returns with some advice on smashing your marketing goals with employee content, and in this issue, we try and teach ‘One and Done’ marketing to fly – but instead we end up making a massive splash in the Rockstar CMO swimming pool.
I hope you enjoy this issue. If you have any thoughts and comments (or if you have a rant you’d like to get off your chest), get in touch.
The Green Room: Working with an Agency Backing Band
How to Build Better Relationships with Customers by Learning, Participating, and Helping
Two Rockstars, One Podcast: L. Michelle Smith talks to Ted Rubin
Take Your Employee Advocacy Mindset to the Next Level
Game On
Ready to rock?
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