Welcome to the May issue of Rockstar CMO. If we consider the last issue a soundcheck, this is it folks, night one of the tour.
We’ve decided to name each issue after classic album titles. Cute right? I suggested 1994’s Project:Funk Da World by Craig Mack. And while there was a strong argument that it’s not considered a classic, it does feature ‘Flava in Ya Ear’. And like Mr. Mack, we’re intent on “bringing a brand new flava in ya ear”.
In any case, it was my round, so welcome to the Funk Da World issue!
What we didn’t argue about was the quality of the articles, featuring Ted Rubin, Robert Rose, Virgil Abloh, Tristan Walker, plus all the regular Rockstar antics you’ve come to expect.
As a marketing journalist, Morag Cuddeford-Jones hears the same tune on repeat – how ‘seamless’ companies are making the customer experience and in this issue, this self-confessed “data tart” gives us a view from the real world and its endless forms… …
Photofy CMO, MC/Host of Brand Innovators Summits, and Co-Founder of Prevailing Path Ted Rubin is our resident rock star. Each issue, he’s sounding off on the challenges faced by the marketing industry today. …
Photofy CMO, MC/Host of Brand Innovators Summits, and Co-Founder of Prevailing Path Ted Rubin is our resident rock star. Each issue, he’s sounding off on the challenges faced by the marketing industry today. …
Celebrity brand endorsements reached a whole new level when Kanye’s cohort Virgil Abloh became artistic director of Louis Vuitton, one of the world’s oldest fashion houses. Helene Dancer considers; is this the shape of hype to come? …
From #OscarSoWhite to the realisation that the tech and creative industries are a white man’s playing field, the issue of diversity has exploded into our social consciousness like never before. Ian Hsieh talks with Walker & Company CEO, and Code2040 co-founder, Tristan Walker to find out if change is, at it seems, really gonna come. …
Glam rock. What a mind f**k. The ’70s era of glitter and gutsy stage presence took bonkers to a whole new level. OTT experiences aren’t only the domain of Alice Cooper and co. though. Beyond trendy pop-ups, #foodporn and fawning whisky adverts, food and drink has its own wild ones. Gareth May takes a bite out of the mavericks’ cookbook and finds out how to really market taste. …
Storytelling. It’s one of the most over-hyped words in the marketing and ad industries. Everyone’s a storyteller, right? Well, no. Not really. So we were tempted to throw it into the Rockstar CMO pool. But no…. Robert Rose explains… …
Forget chasing the zeitgeist, says Ian Truscott. Have faith in your product. Trust your product. And figure out who your story is going to help – and how. …
Not a rock star, but Ian is the CMO at Spotler Group, trusted advisor to Orange Logic and Storyblok and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
