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Project: Funk Da World Issue

May 2018

Welcome to the May issue of Rockstar CMO. If we consider the last issue a soundcheck, this is it folks, night one of the tour.

We’ve decided to name each issue after classic album titles. Cute right? I suggested 1994’s Project: Funk Da World by Craig Mack. And while there was a strong argument that it’s not considered a classic, it does feature ‘Flava in Ya Ear’. And like Mr. Mack, we’re intent on “bringing a brand new flava in ya ear”. 

In any case, it was my round, so welcome to the Funk Da World issue!  

What we didn’t argue about was the quality of the articles, featuring Ted Rubin, Robert Rose, Virgil Abloh, Tristan Walker, plus all the regular Rockstar antics you’ve come to expect.

Enjoy!

The Editor.


Just a formality

Just a formality

As a marketing journalist, Morag Cuddeford-Jones hears the same tune on repeat – how ‘seamless’ companies are making the customer experience and in this issue, this self-confessed “data tart” gives us a view from the real world and its endless forms… …
Backstage with Darren Guarnaccia

Backstage with Darren Guarnaccia

Darren chats to Ian Truscott and we discover what drive this marketing software veteran …
Don’t Follow the Crowd, #FollowThePath

Don’t Follow the Crowd, #FollowThePath

Photofy CMO, MC/Host of Brand Innovators Summits, and Co-Founder of Prevailing Path Ted Rubin is our resident rock star. Each issue, he’s sounding off on the challenges faced by the marketing industry today. …
The Retail Times are a Changin’

The Retail Times are a Changin’

Photofy CMO, MC/Host of Brand Innovators Summits, and Co-Founder of Prevailing Path Ted Rubin is our resident rock star. Each issue, he’s sounding off on the challenges faced by the marketing industry today. …
Hype Beasts

Hype Beasts

Celebrity brand endorsements reached a whole new level when Kanye’s cohort Virgil Abloh became artistic director of Louis Vuitton, one of the world’s oldest fashion houses. Helene Dancer considers; is this the shape of hype to come? …
Diversify (the Right Way) or Die

Diversify (the Right Way) or Die

From #OscarSoWhite to the realisation that the tech and creative industries are a white man’s playing field, the issue of diversity has exploded into our social consciousness like never before. Ian Hsieh talks with Walker & Company CEO, and Code2040 co-founder, Tristan Walker to find out if change is, at it seems, really gonna come. …
Liquid Power: How the Flavour Mavericks Are Marketing Taste

Liquid Power: How the Flavour Mavericks Are Marketing Taste

Glam rock. What a mind f**k. The ’70s era of glitter and gutsy stage presence took bonkers to a whole new level. OTT experiences aren’t only the domain of Alice Cooper and co. though. Beyond trendy pop-ups, #foodporn and fawning whisky adverts, food and drink has its own wild ones. Gareth May takes a bite out of the mavericks’ cookbook and finds out how to really market taste. …
Yes, You Better be a F**king Storyteller

Yes, You Better be a F**king Storyteller

Storytelling. It’s one of the most over-hyped words in the marketing and ad industries. Everyone’s a storyteller, right? Well, no. Not really. So we were tempted to throw it into the Rockstar CMO pool. But no…. Robert Rose explains… …
I’d Rather be the Pope

I’d Rather be the Pope

Forget chasing the zeitgeist, says Ian Truscott. Have faith in your product. Trust your product. And figure out who your story is going to help – and how.  …
Into the Pool #2: Retargeting

Into the Pool #2: Retargeting

Share on FacebookShare on TwitterShare on LinkedInShare on Email You know how rock stars have this reputation for throwing stuff … …
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