marketing opinion uncut

ISSUE 1: Sound CHECK

March 2018

1..2… 1..2… Hello Cleveland!

We are live with our first issue,”SOUNDCHECK”. Consider this a preview date, a sneak peek of our act, while we tune up before the stadium tour.  

Our gig is that once a month we will share big marketing opinions and ideas undiluted with bullshit business speak, creating and sharing stuff that people really give a crap about and hand the mic to the cool kids. (Find out more in the sleeve notes). 

Along the way we want to inspire and support the next generation CMO, with sage advice from the future-looking shamans of this industry.

In this issue, in addition to some in-depth articles from our wicked smart editorial team, those cool kids include Ted Rubin, Robert Rose, Darren Guarnaccia and Ian Truscott. 

Enjoy!

“There are 106 miles to Chicago. We have a full tank of gas, half a pack of cigarettes, it’s dark, and we’re wearing sunglasses” – Elwood – Blues Brothers

Beware the Risks of Arrogance and Pride in Business

Ted Rubin

Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself, says Ted Rubin. …

[ READ MORE ]

Backstage with Robert Rose

Ian Truscott

Robert Rose is a certified rockstar. Not just because he’s a content marketing celebrity, but chat to him for a bit and you’ll learn that as a musician, he’s had more than a brush with being the real thing…

[ READ MORE ]

Closing Time: 18 Major Retailers that Likely Won’t Exist in 10 Years

Ted Rubin

Retail continues to be disrupted, our malls and high syreets continue to change, but brands seem unwilling to change, maybe in the belief they are “too big to fail”, Ted Rubin makes a bold prediction…

[ READ MORE ]

Why the Future of Retail is Not About the US

Ted Rubin

Think America is the be-all and end-all of retail? Think again. Ted Rubin, acting CMO of Brand Innovators and co-founder of Prevailing Path, explores why we need to look further than the States to understand where the future of retail really lies…

[ READ MORE ]

Authenticity Matters: Why Real Honesty and Genuine Opinions Make for Better Content

Ted Rubin

The recipe for boring, cookie-cutter content? Start out by considering your own opinion, and then forget all about it and write what you think people want – Ted Rubin explains…

[ READ MORE ]

Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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