Helene Dancer is a freelance writer, journalist, video producer and director who specialises in travel, arts and culture.
She has worked with the BBC, Lonely Planet, the Guardian, Vice and CNN, and also develops editorial content for brands including Audi, Harrods, Land Rover, Mazda and Nike.
To wear a sock, or not? Debates around radical transparency are heating up as experts, cynics and customers consider just how much they need to see in order to trust a brand. Helene Dancer investigates.
Celebrity brand endorsements reached a whole new level when Kanye’s cohort Virgil Abloh became artistic director of Louis Vuitton, one of the world’s oldest fashion houses. Helene Dancer considers; is this the shape of hype to come?