We are live with our first issue,”SOUNDCHECK”. Consider this a preview date, a sneak peek of our act, while we tune up before the stadium tour.
Our gig is that once a month we will share big marketing opinions and ideas undiluted with bullshit business speak, creating and sharing stuff that people really give a crap about and hand the mic to the cool kids. (Find out more in the sleeve notes).
Along the way we want to inspire and support the next generation CMO, with sage advice from the future-looking shamans of this industry.
In this issue, in addition to some in-depth articles from our wicked smart editorial team, those cool kids include Ted Rubin, Robert Rose, Darren Guarnaccia and Ian Truscott.
Enjoy!
“There are 106 miles to Chicago. We have a full tank of gas, half a pack of cigarettes, it’s dark, and we’re wearing sunglasses” – Elwood – Blues Brothers
Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself, says Ted Rubin.  …
Robert Rose is a certified rockstar. Not just because he’s a content marketing celebrity, but chat to him for a bit and you’ll learn that as a musician, he’s had more than a brush with being the real thing. …
Retail continues to be disrupted, our malls and high syreets continue to change, but brands seem unwilling to change, maybe in the belief they are “too big to fail”, Ted Rubin makes a bold prediction. …
Think America is the be-all and end-all of retail? Think again. Ted Rubin, acting CMO of Brand Innovators and co-founder of Prevailing Path, explores why we need to look further than the States to understand where the future of retail really lies. …
The recipe for boring, cookie-cutter content? Start out by considering your own opinion, and then forget all about it and write what you think people want – Ted Rubin explains. …
Ted Rubin is a leading social marketing strategist, keynote speaker, Photofy CMO/advisor, MC/host for Brand Innovators Summits Speaker, Author, Provocateur – Ted is our resident rock star. …
Unilever has taken a stand over the fast and loose approach that social platforms are taking to their social responsibilities, yet in marketing we a similar reputation of being self-serving, more excited when someone does something cool that sells more Oreos than saving the world. Ian Truscott if brands will take the high road and follow Unilever…  …
Marketing is about the customer. Or is it? Lytics CMO Darren Guarnaccia argues that thanks to a modern world of hard, quantifiable data, marketers have lost touch with the very thing they’re supposed to champion: humanity. …
Over a career spanning two decades, Ian Truscott has launched various B2B software products, been a developer, a chief technology officer, an industry analyst, a product marketer and a strategic advisor to blue chip companies inc. Nasdaq and American Express. …
The 27 club knew a thing or two about sucking all the marrow out of life, and the recent Cloverfield Paradox shock-drop revealed the marketing industry is dealing in when it comes to the unexpected. From film to fashion, music to gaming, Gareth May explores the rise and rise of surprise. …
The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Ted tells it straight… …
Marketers are in a flap: private messaging platforms are on the rise, making it harder to track what people are saying about their products. Yet so-called ‘dark social’ is nothing to be frightened of. Dave Waller gets the skinny on going dark – no biting off bat heads required. …
Not a rock star, but Ian is the CMO at Spotler Group, trusted advisor to Orange Logic and Storyblok and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
