You are about to witness the power of marketing street knowledge
Morag Cuddeford-Jones has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. Writing for well known national publications as well as contributing to broadcast media and industry specific reports, she came to journalism after a brief flirtation with the music and entertainment industry which ended when she discovered her passionate dislike of any tunes not produced in 1985. Morag has consulted with the censhare marketing team for almost a year now, is the editor of Catalyst, a global marketing magazine, and acts as an editorial consultant for blue chip brands, consultancies and publications.
In this holiday issue, freelance marketing writer Morag Cuddeford-Jones has a simple wish, not just for herself, but for all employees as time off could be a gift, not just to them. but to your organization and customers.
Marketing journalist Morag Cuddeford-Jones casts a cynical eye over the true nature of the relationships between marketing, their agencies and tech vendors, but has some positive advice on how to turn bitchin’ to a bitchin’ relationship.
As a marketing journalist, Morag Cuddeford-Jones hears the same tune on repeat – how ‘seamless’ companies are making the customer experience and in this issue, this self-confessed “data tart” gives us a view from the real world and its endless forms…
Morag Cuddleford-Jones takes up the challenge to pick her way through the minefield of acronyms, departmental silos and systems to figure out the essential bit of the marketing technology stack that should be safeguarding our product content.
Marketing consultant, journalist and editor Morag Cuddeford-Jones on how to avoid being both creepy and stalkerish, and to instead use invisible personalization to smash your loftiest customer experience goals.
Paid, owned and earned – it’s a very neat wrap up of how brands should organize their content. If only it were that simple. censhare’s Morag Cuddeford-Jones explores the perils, pitfalls and potential of how we organize and use our content.