In this holiday issue, freelance marketing writer Morag Cuddeford-Jones has a simple wish, not just for herself, but for all employees as time off could be a gift, not just to them. but to your organization and customers.
Influencer marketing is in a bit of state, as marketing writer Morag Cuddeford-Jones shares and consumers need to be aware and may be saved from themselves
Marketing journalist Morag Cuddeford-Jones casts a cynical eye over the true nature of the relationships between marketing, their agencies and tech vendors, but has some positive advice on how to turn bitchin’ to a bitchin’ relationship.
As a marketing journalist, Morag Cuddeford-Jones hears the same tune on repeat – how ‘seamless’ companies are making the customer experience and in this issue, this self-confessed “data tart” gives us a view from the real world and its endless forms…
You know, marketers really need to know. The only trouble is, says marketing journalist Morag Cuddeford-Jones; I don’t know who I am half the time. So what chance have you got?
It’s not so much about ‘consuming’ content as having rubbish rammed down your throat, complains Morag Cuddeford-Jones
Marketing journalist Morag Cuddeford-Jones thinks marketers’ data addiction is getting out of hand, we think she has a point..
Uh oh… this does not sound good, something has definitely got marketing journalist Morag Cuddeford-Jones riled up this month; it’s time marketing prepared for voice…
Morag Cuddleford-Jones takes up the challenge to pick her way through the minefield of acronyms, departmental silos and systems to figure out the essential bit of the marketing technology stack that should be safeguarding our product content.
Marketing consultant, journalist and editor Morag Cuddeford-Jones on how to avoid being both creepy and stalkerish, and to instead use invisible personalization to smash your loftiest customer experience goals.