This month we’ve been dropping some David Bowie in the Rockstar CMO penthouse. We don’t usually pick compilation albums as the theme for an issue, but “Changesbowie” covered all the the bases..
Changes were on our mind as into The Swimming Pool went ‘resistance to change’ and we celebrate our heroes as we assemble all of the people that inspired us into a single post. Our starmanTed Rubin gives us his normal double dose of straight talking and we introduce a new rebel rebel in a fresh series from our anonymous advertiser. We continue to debate the modern love that is the relationship with our marketing machines and we hop on the tour bus with Janice B Gordon, we talk genies, but maybe not the Jean Genie and we sit with our Rockstar CMO diamond dogs in the Green Room… So, Let’s Dance!
John, I am only dancing.
See what we did there?
Let’s dance Put on your red shoes and dance the blues Let’s dance To the song they’re playin’ on the radio Let’s sway While color lights up your face Let’s sway Sway through the crowd to an empty space
Ian Lowe, VP of Marketing for global SaaS WCM vendor Crownpeak popped by the penthouse to chat to Ian Truscott about what gets his marketing mojo working… …
Like the Rolling Stones versus the Beatles or Oasis versus Blur, sales and marketing have a reputation for not always getting along. So, for this Tale from the Tour Bus we cross the tracks, to speak to sales mentor Janice B. Gordon. …
We’ve heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We asked David Aponovich for his take. …
Coming over a little needy? Ted Rubin suggests it’s time your marketing stopped overwhelming the audience and instead focused on them and their needs. …
I got a backstage pass at the Sitecore Experience event in London, the opportunity to catch-up with my old boss Paige O’Neill and chat about her keynote and her latest message to marketers …
Uh oh… this does not sound good, something has definitely got marketing journalist Morag Cuddeford-Jones riled up this month; it’s time marketing prepared for voice… …
We’ve heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We ask Carlos Doughty. …
We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Ted Rubin has some straightforward advice. …
Ahmed Hasan is our inspiration as we peer over the balcony down to the Rockstar CMO Swimming Pool and we consider chucking “resistance to change” into its shimmering depths. …
We welcome a new writer, Theresa Michelle to the Rockstar CMO penthouse and she continues the theme from The Ghost in the Machine Issue, suggesting that all this automation is actually bad for business. …
Our anonymous insider goes to task on the agencies and people that are getting stale, warning that staying safe is killing you, your brand or your agency. …
Not a rock star, but Ian is the CMO at Spotler Group, trusted advisor to Orange Logic and Storyblok and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
