This month we’ve been dropping some David Bowie in the Rockstar CMO penthouse. We don’t usually pick compilation albums as the theme for an issue, but “Changesbowie” covered all the the bases..
Changes were on our mind as into The Swimming Pool went ‘resistance to change’ and we celebrate our heroes as we assemble all of the people that inspired us into a single post. Our starmanTed Rubin gives us his normal double dose of straight talking and we introduce a new rebel rebel in a fresh series from our anonymous advertiser. We continue to debate the modern love that is the relationship with our marketing machines and we hop on the tour bus with Janice B Gordon, we talk genies, but maybe not the Jean Genie and we sit with our Rockstar CMO diamond dogs in the Green Room… So, Let’s Dance!
John, I am only dancing.
See what we did there?
Let’s dance Put on your red shoes and dance the blues Let’s dance To the song they’re playin’ on the radio Let’s sway While color lights up your face Let’s sway Sway through the crowd to an empty space
Like the Rolling Stones versus the Beatles or Oasis versus Blur, sales and marketing have a reputation for not always getting along. So, for this Tale from the Tour Bus we cross the tracks, to speak to sales mentor Janice B. Gordon…
We welcome a new writer, Theresa Michelle to the Rockstar CMO penthouse and she continues the theme from The Ghost in the Machine Issue, suggesting that all this automation is actually bad for business.…
Not a rock star, but Ian is the CMO at Spotler Group, a trusted advisor to two growing martech vendors and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.