The internal and external collaborations that enable Rockstar CMOs to create their marketing groove is the theme of this issue. Reading the articles from our wonderful Rockstar CMOs and their bandmates, it’s clear that the best marketing tune is a big band sound, not a solo or duet.
But don’t think we are going all Glen Miller big band with our classic album, as we dipped into the record box and pulled out the Funkadelics, as the title of this classic track and album speaks to what we marketers are trying to achieve, so welcome to The One Nation Under A Groove Issue.
Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks who do our Rockstar CMOs most like to duet with?…
Following the theme of partnership for this issue, John Andrews, CEO of Photofy shares how to engage the often-overlooked channel in the cubicles around you as Employee Created Content becomes a trusted source for influencers and buyers…
This month we kick off a new series, The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. The topic of this issue is the critical partnerships CMOs need to put on the marketing show…
Keith Smith, an expert on the drums of new business, is inspired by the tale that Johnny Cash told of a man building a Cadillac one stolen part at a time. Perhaps we as sales and marketers are taking an equally discordant approach when playing our tune to woo new clients…
Of all the collaborations we focus on as marketers, how often do we consider a duet with our former colleagues? There’s value in staying connected says Jane Scandurra…
Marketing needs to realize that we aren’t the only ones holding the mic, we need to create a chorus with our colleagues across the business, from the cash register to the C suite, to create a hit marketing sound. Casey Petersen charts how we got here and what we do now…
Having been following the direct opinions and observations of this fractional CMO, veteran marketing & sales strategist and practitioner, we had to sit down with J.Robert Slaughter and learn more…
The “leads are weak” the sales lead singer laments to the marketing songwriters and backing band. Lauren Bowden of The Comms Crowd suggests on how to heal the band’s creative differences…
Marketing journalist Morag Cuddeford-Jones casts a cynical eye over the true nature of the relationships between marketing, their agencies and tech vendors, but has some positive advice on how to turn bitchin’ to a bitchin’ relationship…
We asked our Rockstar CMOs who is the most important collaborator when they want to make that sweet marketing music. Some pushed back on choosing just one, like Robert Rose, author and Chief Strategy Officer at The Content Advisory who suggests the best marketing acts need a band…
You find us on the Rockstar CMO penthouse balcony, peering down at the pool. This time after a very jolly conversation with Sydni Craig-Hart we have a whiteboard and several reams of printed PowerPoints that are about to get very wet. Why?…
Once again like the legendary DJ, Deadmau5, our anonymous advertiser has donned the mask and shares a plea to his industry to take some social responsibility…
Not a rock star, but Ian is the CMO at Spotler Group, a trusted advisor to two growing martech vendors and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.