The acceleration of retail change

According to our resident retail expert, John Andrews, the sector was reacting to change like a frog slowly cooking in a pot, then comes Covid-19 and the heat has been cranked up. How should retailers react?

Marketing to Kids Through Their Parents

Photofy CEO – and father – John Andrews on why parents banning their kids from games like Fortnite might be counterproductive, and marketers should be proactive in transforming a product that’s Parental Advisory, into one that’s Parental Recommended.