According to our resident retail expert, John Andrews, the sector was reacting to change like a frog slowly cooking in a pot, then comes Covid-19 and the heat has been cranked up. How should retailers react?
Following the theme of partnership for this issue, John Andrews, CEO of Photofy shares how to engage the often-overlooked channel in the cubicles around you as Employee Created Content becomes a trusted source for influencers and buyers.
The fab four of Price, Product, Promotion, and Place are sliding down the charts for what it takes to win at retail, replaced by a new sound that’s got consumers dancing in the aisle – Simplicity. As retail thought-leader John Andrews explains.
Photofy CEO – and father – John Andrews on why parents banning their kids from games like Fortnite might be counterproductive, and marketers should be proactive in transforming a product that’s Parental Advisory, into one that’s Parental Recommended.