According to our resident retail expert, John Andrews, the sector was reacting to change like a frog slowly cooking in a pot, then comes Covid-19 and the heat has been cranked up. How should retailers react?
The Green Room: Marketers and the features creatures
The Green Room, our excuse to do our best Colombo impression and ask “Just one more thing” to the wonderful Rockstar marketers we’ve gone backstage with. This month we chatted about marketings’ relationship with product development.
Marketing AI is coming of age for content creation
What could AI technology mean for content creators? Is this something scary or an opportunity for content marketers? John Andrews explores…
Employee Created Content: Found money in the couch cushions of the marketing budget
Following the theme of partnership for this issue, John Andrews, CEO of Photofy shares how to engage the often-overlooked channel in the cubicles around you as Employee Created Content becomes a trusted source for influencers and buyers.
The 4 Ps Give Way to Simplicity Along The New Path to Purchase
The fab four of Price, Product, Promotion, and Place are sliding down the charts for what it takes to win at retail, replaced by a new sound that’s got consumers dancing in the aisle – Simplicity. As retail thought-leader John Andrews explains.
Own The Crowd: Why Collaborative Content Creation Really Wins
CEO of Photofy John Andrews considers how collaboration with your employees could make your digital content sing…
Marketing to Kids Through Their Parents
Photofy CEO – and father – John Andrews on why parents banning their kids from games like Fortnite might be counterproductive, and marketers should be proactive in transforming a product that’s Parental Advisory, into one that’s Parental Recommended.