Our resident business development rockstar, Keith Smith returns for his annual predictions for the coming year, picked up from conversations with his guests on his brand new podcast.
Reasons to be thankful, 1,2,3 (and 4)
Our regular business development headline act, Keith Smith, takes a moment from the hustle to give thanks. The title inspired by the late great Ian Dury and his track “Reasons To Be Cheerful, Part 3”
Jam tomorrow and jam yesterday – but never jam today
Keith Smith weighs in on the theme of this month’s issue: Should we build our audience on rented land, like social media, or develop a property of our own? And it’s typically no-nonsense..
What do you expect if you speak your mind?
The blurry lines between personal opinion expressed on social media and those aligned with your employer seemed to have done it for Tom Goodwin at Publicis. Keith Smith, MD at the Advertist isn’t surprised and he has a theory about why this is more common as we’re working more from home.
There ain’t half been some clever bastards
As UK music legend Ian Dury said “There ain’t half been some clever bastards” and Keith Smith, calls out Mark Ritson and asks, do marketers need a marketing education?
Never mind the bullshit: How creativity really happens
Keith Smith, MD at The Advertist has been exploring creativity. Along with our editor Ian Truscott, he has chatted with his network of agency legends and creatives to find out where they find the inspiration for their work and how creativity happens.
Don’t be afraid to dance to this new tune
Deep in lock down, our resident business development rock star Keith Smith, offers us a pep talk. Although personally difficult, the role of sales and marketing is to bring change and to get the crowd to dance to a different tune. Well, a new tune has dropped, time to get on the dance floor.
Data Can’t Answer Why?
In the interest of balance between data and creativity, maybe your fine-honed data-led campaign could use an emotional fire axe. Keith Smith, our resident business development expert explains…
Welcome to the Ministry of Half-Baked Ideas
We asked Keith Smith our resident business development Rockstar whether he thought marketing should be involved when products are being developed.
Never mind 2020, what about 2060?
Keith Smith looks beyond 2020 and imagines the world of 2060 – will there even be marketers, let alone Rockstar ones?