Keith Smith, Author at Rockstar CMO

https://www.theadvertist.com

Keith Smith is the Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline by providing the right tools for a DIY approach to sales.

The Advertist – can be found at www.theadvertist.com

Hear more from Keith in his Rockstar CMO FM podcast interview

Jam tomorrow and jam yesterday – but never jam today

Keith Smith weighs in on the theme of this month’s issue: Should we build our audience on rented land, like social media, or develop a property of our own? And it’s typically no-nonsense..

What do you expect if you speak your mind?

The blurry lines between personal opinion expressed on social media and those aligned with your employer seemed to have done it for Tom Goodwin at Publicis. Keith Smith, MD at the Advertist isn’t surprised and he has a theory about why this is more common as we’re working more from home.

There ain’t half been some clever bastards

As UK music legend Ian Dury said “There ain’t half been some clever bastards” and Keith Smith, calls out Mark Ritson and asks, do marketers need a marketing education?

Never mind the bullshit: How creativity really happens

Keith Smith, MD at The Advertist has been exploring creativity. Along with our editor Ian Truscott, he has chatted with his network of agency legends and creatives to find out where they find the inspiration for their work and how creativity happens.

Don’t be afraid to dance to this new tune

Deep in lock down, our resident business development rock star Keith Smith, offers us a pep talk. Although personally difficult, the role of sales and marketing is to bring change and to get the crowd to dance to a different tune. Well, a new tune has dropped, time to get on the dance floor.