Keith Smith weighs in on the theme of this month’s issue: Should we build our audience on rented land, like social media, or develop a property of our own? And it’s typically no-nonsense..
The blurry lines between personal opinion expressed on social media and those aligned with your employer seemed to have done it for Tom Goodwin at Publicis. Keith Smith, MD at the Advertist isn’t surprised and he has a theory about why this is more common as we’re working more from home.
As UK music legend Ian Dury said “There ain’t half been some clever bastards” and Keith Smith, calls out Mark Ritson and asks, do marketers need a marketing education?
Keith Smith, MD at The Advertist has been exploring creativity. Along with our editor Ian Truscott, he has chatted with his network of agency legends and creatives to find out where they find the inspiration for their work and how creativity happens.
Deep in lock down, our resident business development rock star Keith Smith, offers us a pep talk. Although personally difficult, the role of sales and marketing is to bring change and to get the crowd to dance to a different tune. Well, a new tune has dropped, time to get on the dance floor.
In the interest of balance between data and creativity, maybe your fine-honed data-led campaign could use an emotional fire axe. Keith Smith, our resident business development expert explains…
We asked Keith Smith our resident business development Rockstar whether he thought marketing should be involved when products are being developed.
Keith Smith looks beyond 2020 and imagines the world of 2060 – will there even be marketers, let alone Rockstar ones?
It’s almost Christmas and the fine gentleman of Beehive are giving away copies of their keen observation on marketing ‘How to Avoid Brand Bullshit’. Here is a review from Keith Smith.
Keith Smith steps us through how to use influencer marketing for business growth, it’s not the old ads tune, it’s PR remixed.