Keith Smith, an expert on the drums of new business, is inspired by the tale that Johnny Cash told of a man building a Cadillac one stolen part at a time. Perhaps we as sales and marketers are taking an equally discordant approach when playing our tune to woo new clients.
Author: Keith Smith
Keith Smith is the Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline by providing the right tools for a DIY approach to sales.
The Advertist - can be found at www.theadvertist.com
Hear more from Keith in his Rockstar CMO FM podcast interview
Nothing lasts forever, of that I’m sure
The brands they are a changin’ – well, ones who want success are, and Keith Smith, inspired by a bit of Bryan Ferry talks to branding expert Rob Bloxham about how marketers need to deal in change..
The Old CMO Runaround
In all of the confusion of what the role of the CMO is, we seem to have forgotten the one thing marketing is supposed to do, Keith Smith explains.
Don’t call me, I ain’t listening
In 1980 Blondie urged us to “CALL ME” but in 2019 as a way to build a business, the telephone seems as outdated as the cassette tape I first heard her say that on. But.. not so fast, some of the best commercial relationships start with the coldest of calls, as business development expert Keith Smith explores.