Personal branding expert Jane Scandurra shares 3 tips to turn your personal brand up to 11, to avoid being “out of sight, out of mind” in the wake of the current pandemic.
In this article Jane Scandurra, global marketing consultant and coach, suggests a path of sensitivity and empathy for addressing consumers whose behaviour may have been irrevocably changed by the current crisis.
A popular topic here on Rockstar CMO, pulling together the backing band of employees and colleagues to not just improve the experience for the customer, but to become evangalists in our increasingly connected world. Jane Scandurra shares her experience of how we can make that happen.
Of all the collaborations we focus on as marketers, how often do we consider a duet with our former colleagues? There’s value in staying connected says Jane Scandurra
The CMO is the Lennon, Bowie, Dylan, Prince or Dr. Dre of a business, writing the lyrics of the brand story to the music of the organization’s objectives and values. Yet despite growing pressure and shorter tenures, CMOs are neglecting their own personal brands. Marketing coach Jane Scandurra shares her advice..
If marketing wants to tap into the power of having an employee fan club, we need to rock their world not ours, as global marketing consultant and coach Jane Scandurra explains.