2020 is the second full year of Rockstar CMO, a very peculiar year, to put it mildly, unprecedented you might say, and as people often do.
With that in mind, I took an optimistic spin and I hope you’ll agree with the sentiment of the title of the classic album that I’ve picked for this month’s title. You’ve come a long way baby was an album by Fatboy Slim that was released in 1998 and was hit in the UK and US.
As marketers, we have come a long way, we’ve had to pivot, disrupt our work, and find new opportunities with our marketing efforts and budget. It has of course been worse for some, when a company looks to reduce investment, it’s often marketing that takes the hit. But, broadly as marketers we are knowledge workers, able to work anywhere while dealing with our own COVID experiences, remote working, homeschooling, various states of lockdown.
So, yeah, we’ve come a long way, but 2020 has gone, let’s look forward. And we have some fantastic articles to lead the way into 2021 and we highlight some of what was good here at Rockstar CMO over the last 12 months.
Personal branding expert, Jane Scandurra, has been our font of knowledge and rockstar life coach for how we’ve coped with the pandemic and all that 2020 has thrown at us. In this article, she focuses on the words that have summarized 2020, and most of all the specter of being “non-essential”…
It’s been a crazy year for all marketing leaders and business owners, but what about if you are both? In this article, Kathryn Strachan Managing Director of Copy House Ltd, shares her experience at the helm of her content marketing agency…
Rock stars don’t have a great reputation for education on the classics. But, as we face many challenges in 2021, Rockstar CMO Advisor, Jeff Clark looks to Cicero for inspiration, as he ponders what we as marketers and the organisations we work for can do to tackle them…
What do you reckon? Should we chuck 2020 into the Rockstar CMO Swimming Pool, our portal to marketing hell? Or should we give it a reprieve? Ian Truscott has a suggestion inspired by Robert Rose…
Our resident business development rockstar, Keith Smith returns for his annual predictions for the coming year, picked up from conversations with his guests on his brand new podcast…
Rockstar CMO FM, the M is for marketing, the F is for, well you decide as you are probably wondering; does the world need another marketing podcast? Well here is a roundup of what went down on The Rockstar CMO F’in Marketing Podcast this month…
Maybe there was something good to come out of 2020? In keeping with the theme of this issue, our editor looks back on the most popular articles from this year…
What new year’s marketing publication would be complete without predictions? In this article, Eric Jan van Putten, VP Marketing at Dynamicweb offers his perspective on 3 trends we should be looking for in digital marketing…
Not a rock star, but Ian is the CMO at Spotler Group, a trusted advisor to two growing martech vendors and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
