An F’in’ practical set of Fundamentals to prepare for a new budget year from Jeff Clark.
Author: Jeff Clark
Jeff Clark is a creative marketing executive with over 30 years of experience running corporate and product marketing teams at profitable, enterprise software companies and small start-ups.
Most recently, he was the principal analyst for Marketing Operations at Forrester SiriusDecisions, where he helped clients to improve planning and execution processes, including the adoption of integrated campaign strategies, martech optimization, and agile marketing to better align teams and improve outcomes.
5 F’in’ Fundamentals: Marketing Operations
Next up in our series of 5 F’in’ Fundamentals Jeff Clark has some advice for tuning up your marketing machine.
5 Principles for Setting Marketing Goals
Created your OKRs? Jeff Clark takes us through the next step to get us started on creating a marketing metrics dashboard…
5 F’in’ Fundamentals: Marketing OKRs
OKR’s, the accronym to rule all accronyms, or at least the accronym to enable you to deliver onthe other TLA’s that marketing has on it’s plate today. Jeff Clark explains…
Tune in to Your ICP (Ideal Customer Profile)
Jeff Clark shares, how, if you want to get some sales and marketing focus, you should tune in to your ICP (Ideal Customer Profile).
Stop Random Acts of Marketing!
Are your marketing efforts falling flat? Do your colleagues on the executive team think that marketing is not providing business value? Jeff Clark, our resident Rockstar CMO Strategic Advisor, has some advice.
Know Thy Customer: Marketer’s Resolution 2023
Many of the coming year’s predictions for marketing (and sales) relate to focusing on your existing customers. Let’s resolve to do a few things to help our companies win in 2023.
Why Do Marketers Need an F’in Education?
The Five F’in Marketing Fundamentals form the basis of marketing enablement. It’s important for everyone in marketing to know the basic skill elements that comprise good marketing. And, it helps everyone appreciate their role in the marketing mix, like the lead singer appreciating what makes a good rhythm section.
Beware the Martech Industrial Complex
Marketing leaders – Don’t fall under the influence from the Martech Industrial Complex! You know, the thousands of vendors that are eager to earn a share of your technology budget.
Sustainability vs. Growth: Can We Have Both?
Is sustainability the enemy of growth? Depending on your personal ethos, you may say, “Yes” or “Of course not.” To have both, the answer may lie in incentives. For businesses to achieve sustainability, policy makers can provide the incentives to enable businesses to be driven by innovation, reduce physical waste and run on clean energy.
Winning During Changing Times
We are living in changing times, with concerns about the global supply chain, pandemic, war and climate change. But, is there an opportunity to take advantage of the resulting transitioning markets? Jeff Clark explains.
What’s Your Business in the Year of Transformation?
Rock stars don’t have a great reputation for education on the classics. But, as we face many challenges in 2021, Rockstar CMO Advisor, Jeff Clark looks to Cicero for inspiration, as he ponders what we as marketers and the organisations we work for can do to tackle them.