
Does the world need another f’in marketing podcast?
Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.
Latest episode
The Rockstar CMO Studio: 5 F’in’ Things from the Norwest B2B Benchmark Report – Rockstar CMO FM
I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.
Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence
The Regulars

Host: Ian Truscott
Ian is a techie turned 4xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.
Marketing Studio: Jeff Clark
Former Forrester Research Director Jeff Clark is our resident strategic advisor with a passion for clean technology companies he’s the Principal Analyst at cleantech insiders.
The Virtual Bar: Robert Rose
Our content marketing guru, Robert Rose is the Chief Trouble Maker at Seventh Bear, a content strategy and marketing agency.
….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth
Recent Episodes
- 286: The Rockstar CMO Studio: 5 F’in’ Things from the Norwest B2B Benchmark ReportThis week, Jeff is back from vacation, and he shares 5 F’in’ Things from the Norwest B2B Sales & Marketing Benchmark Report that caught his eye.
- 30: The Rose & Rockstar – Launching Valuable FrictionThis week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction.
- 285: The Rockstar CMO Solo: Peering Into the Dark FunnelThis week, in a solo episode, Ian peers into the so-called dark funnel where 95% of potential buyers are hanging out.
- 29: The Rose & Rockstar: Efficient AI-Powered Zombie ProcessesThis week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.
- 284: The Rockstar CMO Studio – The Gartner CMO Quarterly ReportThis week, Jeff is back from vacation, and he and Ian pull 5 f’in’ things from the latest quarterly Gartner CMO Journal report.
- 28: The Rose & Rockstar: The Mullet Content StrategyThis week in The Rose and Rockstar, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy – The Mullet.
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