The Rockstar CMO F'in' Marketing Podcast

Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.

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The Rose & Rockstar: Stop the Press! PR is Not Dead. – The F'in' Marketing Podcast by Rockstar CMO

Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. This week, we dive back into the obsession marketing commentators seem to have with declaring things as dead. Recently, it seems PR has been getting the “it’s dead” treatment from the cool kids high on social media Kool-Aid, but in an age when networks, human-to-human marketing, and influence are so important, the chaps discuss why PR should be very much alive. They discuss: Modern PR requires building relationships with influencers, not just journalists. The skills needed for PR have evolved with the rise of social media. Integrating PR into overall marketing is crucial for success. If this resonates with you or if you have a suggestion for a topic in the bar, please get in touch with us – hello@rockstarcmo.com Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week This Old Marketing Podcast – The Death of Dead Marketing Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian’s firm – Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Full show notes: 50: The Rose & Rockstar: Stop the Press! PR is Not Dead.

I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.

Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

The Regulars

Host: Ian Truscott

Ian is a techie turned 4xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.

Marketing Studio: Jeff Clark

Former Forrester Research Director Jeff Clark is our resident strategic advisor with a passion for clean technology companies he’s the Principal Analyst at cleantech insiders.

The Virtual Bar: Robert Rose

Our content marketing guru, Robert Rose is the Chief Trouble Maker at Seventh Bear, a content strategy and marketing agency.

….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth

Recent Episodes

50: The Rose & Rockstar: Stop the Press! PR is Not Dead.January 17, 2026
This week in our virtual bar, we revisit the topic of marketing’s obsession with declaring things as dead and make the case for PR being very much alive.
305: The Rockstar CMO Studio: 5 F’in’ Things for Coping with the Pipeline CrisisJanuary 14, 2026
This week, Jeff and Ian are inspired by an article by Dave Kellogg describing a B2B pipeline crisis and select 5 of Kellogg’s best suggestions of what he would do.
49: The Rose & Rockstar: Desperately Seeking StorytellersJanuary 10, 2026
This week in our virtual bar, if Robert were to write the infamous story about storytelling from WSJ, what would he write?
304: The Rockstar CMO Studio: 5 F’in’ Fails When Your Machine is BrokenJanuary 7, 2026
This week, Jeff is back from the holidays and share 5 f’in’ fails he’s witnessed when the marketing machine is broken.
48: The Rose & Rockstar: AI Strategy is *so* 2025January 3, 2026
This week in our virtual bar, as we say cheers to the new year, Robert shares his view that having an AI strategy is yesterday’s news.
The Rockstar CMO Solo: 5 F’in’ AI Things from 2025December 31, 2025
In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, Ian shares 5 things that stood out from this year on the podcast, and unsurprisingly, they are all AI-related.

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