Does the world need another f’in marketing podcast?
Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.
Latest episode
The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals – Rockstar CMO FM
I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.
Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence
The Regulars
Host: Ian Truscott
Ian is a techie turned 4xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.
Marketing Studio: Jeff Clark
Former Forrester Research Director Jeff Clark is our resident strategic advisor with a passion for clean technology companies he’s the Principal Analyst at cleantech insiders.
The Virtual Bar: Robert Rose
Our content marketing guru, Robert Rose is the Chief Trouble Maker at Seventh Bear, a content strategy and marketing agency.
….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth
Recent Episodes
- 289: The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals
This week, Jeff and Ian review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them. - 33: The Rose & Rockstar: Is it Time You Reddit?
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Reddit and how useful it is for B2B marketers. - 288: The Rockstar CMO Studio: Seeking the Hidden Buyer
This week, Jeff is back, and he and Ian discuss some new research into the hidden B2B buyer and share 5 f’in’ things to help reach them. - 32: The Rose & Rockstar: Has Marketing Lost Its Creative Heart?
This week in The Rose and Rockstar, over a refreshing cocktail, Ian asks Robert – Is marketing losing its creative heart? - 287: Cathy on Content: Should CMOs Still Care About CMS?
This week, we ask industry expert Cathy McKnight if the term CMS is still relevant to CMOs - 31: The Rose & Rockstar: Real Beats Perfect
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.
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