The Rockstar CMO F'in' Marketing Podcast

Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.

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The Rockstar CMO Studio – A B2B Buyer's Journey Through the 5 F’in’ Fundamentals – Rockstar CMO FM

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of implementing a B2B buyer's journey, demonstrating how to put these fundamentals into practice. Their 5 F’in’ Marketing Fundamentals are the Masterplan, Knowledge, Story, Campaign, and Machine, and they step through each one to explain how it helps you engage the buyer throughout the buyer's journey. As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Kerry Cunningham’s LinkedIn post about his buying journey Get Your Buyers AMPED with our Customer Journey Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media – We'll be right back Talking Heads – Road to Nowhere (Official Video) Learn more about your ad choices. Visit megaphone.fm/adchoices

Full show notes: 292: The Rockstar CMO Studio – A B2B Buyer’s Journey Through the 5 F’in’ Fundamentals

I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.

Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

The Regulars

Host: Ian Truscott

Ian is a techie turned 4xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.

Marketing Studio: Jeff Clark

Former Forrester Research Director Jeff Clark is our resident strategic advisor with a passion for clean technology companies he’s the Principal Analyst at cleantech insiders.

The Virtual Bar: Robert Rose

Our content marketing guru, Robert Rose is the Chief Trouble Maker at Seventh Bear, a content strategy and marketing agency.

….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth

Recent Episodes

292: The Rockstar CMO Studio – A B2B Buyer’s Journey Through the 5 F’in’ FundamentalsOctober 8, 2025
This week, Jeff and Ian discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of a B2B buyer’s journey
36: The Rose & Rockstar: Does The Fractional Abide?October 4, 2025
This week in The Rose and Rockstar, over a dark cocktail and a reference to a classic movie, Ian asks Robert what he thinks of the fractional trend.
291: Cathy on Content: 5 Skills Marketers Need for Agentic AIOctober 1, 2025
This week, Ian and Cathy discuss the 5 skills marketers need for working with agentic AI.
35: The Rose & Rockstar – This Old Marketing MilestoneSeptember 27, 2025
This week in The Rose and Rockstar, over a refreshing cocktail, Ian congratulates Robert on 500 episodes of his podcast and finds out what he’s learned.
The Rockstar CMO Studio: 5 F’in’ Things About Fractional CMOsSeptember 24, 2025
This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what… Read more: The Rockstar CMO Studio: 5 F’in’ Things About Fractional CMOs
34: The Rose & Rockstar: Robert’s Writing HabitSeptember 20, 2025
This week in The Rose and Rockstar, over a refreshing cocktail, having just published his fifth book, Ian asks Robert about his writing habit.

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