Does the world need another f’in marketing podcast?
Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.
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The 5 F’in’ Fundamentals, a Book and a Budget Episode – Rockstar CMO FM
I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.
Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence
The Regulars
Host: Ian Truscott
Ian is a techie turned 3xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.
Marketing Studio: Jeff Clark
Former Forrester Research Director Jeff Clark is our resident strategic advisor, sought after by large B2B companies. Learn more about the Rockstar CMO Advisory.
The Virtual Bar: Robert Rose
Our content marketing guru, Robert Rose is the Chief Trouble Maker at The Content Advisory, a content strategy and marketing agency.
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….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth
Recent Episodes
- 210: The 5 F’in’ Fundamentals, a Book and a Budget EpisodeThis week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar.
- 209: The 5 Martech Hard Knocks and the Myth of AI Doing More with Less EpisodeJeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI.
- 208: The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail EpisodeJeff shares his 5-step model for assessing your marketing operations and in the virtual bar Robert asks if AI can help us with evergreen and classic content
- 207: The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail EpisodeIan and Jeff discuss the Forrester concept of the Demand Unit Waterfall and Ian asks if it’s still relevant and in the virtual bar Robert asks do you want awareness or trust?
- 206: The RevOps Primer and Storytelling over a Cocktail EpisodeIan picks Jeff’s brain to understand Revenue Operations and how it works with marketing and Robert is giving tips about storytelling over a cocktail.
- 205: The B2B Marketing Lag and Getting Strategic with AI EpisodeThis week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI.
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