The Rockstar CMO F'in' Marketing Podcast

Does the world need another f’in marketing podcast?

Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he’s met through his two-decade career as a B2B marketing leader, consultant, and analyst.

All Episodes

Latest episode

The Rose & Rockstar: Are Websites Dead (Again)? – Rockstar CMO FM

Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. Inspired by Robert’s post on LinkedIn talking about how marketing tactics go through a cycle of “died.. frankensteined .. re-monetized .. enshittified .. repeat”, they discuss the future of corporate websites with the changes in our behavior with AI and how Google will evolve the search experience. They discuss: How marketers often ruin nice things. Are websites becoming obsolete with the rise of AI visualizations? Trust in advertising is linked to how easily information is understood. The future of search results may prioritize personalized content. Building relationships with audiences is more important than traffic. Subscription models may redefine website purposes. Content producers face challenges in gaining organic traffic. If you have a question for the bar or an opinion on this week's discussion, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week The wine Robert chose this week – Brunello di Montalcino Robert's post on LinkedIn – Same Enshittification, Different Day. AI Can’t Kill Websites That Build Connections (Yet) – Robert’s article Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian’s firm – Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Full show notes: 45: The Rose & Rockstar: Are Websites Dead (Again)?

I love everything about this show!
Where do I begin? I love Rockstar CMO. It’s a regular Saturday listen for me. Ian and Jeff have insightful back and forth conversations about the issues of the day, which in an of itself is a great pod. But then there’s a guest … sometimes two … with smarts to share. Then Robert Rose comes in and talks content over a cocktail? It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.

Jason Falls
Digital Marketing Thought Leader, Influencer, Author, Speaker, Podcaster. Winfluence

The Regulars

Host: Ian Truscott

Ian is a techie turned 4xCMO, a trusted advisor to two marketing technology companies and the founder of Rockstar CMO. Learn more on LinkedIn.

Marketing Studio: Jeff Clark

Former Forrester Research Director Jeff Clark is our resident strategic advisor with a passion for clean technology companies he’s the Principal Analyst at cleantech insiders.

The Virtual Bar: Robert Rose

Our content marketing guru, Robert Rose is the Chief Trouble Maker at Seventh Bear, a content strategy and marketing agency.

….This awesome show is a rocking round up of all things marketing. Crank it to 11!
Dave Delany – Speaker, consultant, author at Futureforth

Recent Episodes

45: The Rose & Rockstar: Are Websites Dead (Again)?December 13, 2025
This week, in The Rose and Rockstar, we discuss the latest claims that our corporate websites are dead again.
301: The Rockstar CMO Studio: 2025 WrappedDecember 10, 2025
This week, in Jeff’s last episode of the year, before he takes off for the holidays, he and Ian discuss five things that stood out for them in 2025.
45: The Rose & Rockstar: Content Marketing in 2026December 6, 2025
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert look forward to what 2026 has in store for content marketing.
The Rockstar CMO Studio: Into the Brand to Demand ZoneDecember 4, 2025
This week, Jeff and Ian dive into some fresh research from 6Sense and Stein discussing the Brand to Demand Zone.
44: The Rose & Rockstar: A Nog for Less AI Froth in 26November 29, 2025
This week, in The Rose and Rockstar, over a holiday cocktail, Ian and Robert wonder if the froth will be blown off AI, and we’ll return to the fundamentals in 2026.
299: Cathy on Content: Adobe, Semrush, and Practice vs InsanityNovember 26, 2025
This week, Cathy makes her monthly visit to the studio and shares her perspective on the acquisition of SEMRush by Adobe and some fresh insight she’s published.

Browse all episodes

Tune in

Listen below or explore all our previous episodes.

Follow

Or Get in touch

Have a guest, topic idea or any other feedback, please get in touch.

Contact the show