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OK, so it’s not entirely lost on us that there is some irony that as we step into 2020, a year that many people think sounds a bit sci-fi, that we’ve picked a classic album by The Doors to inspire the title of this issue. After all, the tracks from this album hit the charts before almost all of our contributors were born. But who can deny that many of the tracks on The Future Starts Here are classics?

Anyway, aside from its classic stature we’ve plucked it from the dusty corner of the record box as the title sums up the mood of the issue, as our Rockstar CMO’s and contributors cast their eyes to what 2020 and beyond will mean for marketing.

So, welcome to The Future Starts Here Issue.


Ian Truscott

Editor -in-Chief @rockstarcmo | @iantruscott

The time to hesitate is through
No time to wallow in the mire

Light My Fire, The Doors

The Green Room: 2020 future vision

Hanging out with rock stars backstage rarely gives anyone 2020 vision, but as we welcome a new decade, what do they think is the future for marketing?…
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The Sample #3: 2020 marketing predictions from around the web

The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. In this issue we are looking to the future, so our picks this month are predictions on some of the topics we’ve covered in recent issues…
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Happy employees = happy customers

A popular topic here on Rockstar CMO, pulling together the backing band of employees and colleagues to not just improve the experience for the customer, but to become evangalists in our increasingly connected world. Jane Scandurra shares her experience of how we can make that happen…
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adnonamau5: New Year’s resolutions for agency leaders

Like the legendary DJ Deadmau5, our anonymous advertiser dons a mask and he dropped by the Rockstar CMO penthouse to say it like it is and he has some harsh new year’s resolutions for his peers…
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Never mind 2020, what about 2060?

Keith Smith looks beyond 2020 and imagines the world of 2060 – will there even be marketers, let alone Rockstar ones?…
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How B2B marketers can get heard on Twitter in 2020

While many report that the influence of Twitter is waning, but its use grew in 2019 and it remains relevant. Dennis Shiao guides us through some best practices for B2B marketers for 2020…
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Now that’s what I call… the future of B2B marketing

Lauren Bowden, experienced B2B marketer and Chief Content Creator at UK PR agency The Comms Crowd shares her predictions for B2B marketing…
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Three resolutions for 2020 marketing success

Jasmine Martirossian, VP, Marketing, TUV SUD Americas suggests how we might kick off the new year and decade with three resolutions for marketing for 2020…
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The Swimming Pool #22: The lazy call to action

When we interviewed founder and CEO of Lately, Kate Bradley Chernis in our Backstage Q&A, she asked us to chuck the term ‘check out’ as a call to action into the Rockstar CMO Swimming Pool. But, why stop there?…
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Tales from the tour bus: Tom Wentworth

Back in the summer of 2018, for The Straight Outta Compton Issue, we went backstage with Tom Wentworth, then CMO of Rapid Miner and in this interview, we catch up with this technologist turned marketer…
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Marketing AI is coming of age for content creation

What could AI technology mean for content creators? Is this something scary or an opportunity for content marketers? John Andrews explores…
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Best of 2019: Editors picks

While the majority of this issue we are looking forward to the future of marketing, the turn of the year is also a time for reflection, we take a step back through 2019 and share some of the highlights…
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