OK, so it’s not entirely lost on us that there is some irony that as we step into 2020, a year that many people think sounds a bit sci-fi, that we’ve picked a classic album by The Doors to inspire the title of this issue. After all, the tracks from this album hit the charts before almost all of our contributors were born. But who can deny that many of the tracks on The Future Starts Here are classics?
Anyway, aside from its classic stature we’ve plucked it from the dusty corner of the record box as the title sums up the mood of the issue, as our Rockstar CMO’s and contributors cast their eyes to what 2020 and beyond will mean for marketing.
Hanging out with rock stars backstage rarely gives anyone 2020 vision, but as we welcome a new decade, what do they think is the future for marketing? …
The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. In this issue we are looking to the future, so our picks this month are predictions on some of the topics we’ve covered in recent issues. …
A popular topic here on Rockstar CMO, pulling together the backing band of employees and colleagues to not just improve the experience for the customer, but to become evangalists in our increasingly connected world. Jane Scandurra shares her experience of how we can make that happen. …
Like the legendary DJ Deadmau5, our anonymous advertiser dons a mask and he dropped by the Rockstar CMO penthouse to say it like it is and he has some harsh new year’s resolutions for his peers …
While many report that the influence of Twitter is waning, but its use grew in 2019 and it remains relevant. Dennis Shiao guides us through some best practices for B2B marketers for 2020. …
Jasmine Martirossian, VP, Marketing, TUV SUD Americas suggests how we might kick off the new year and decade with three resolutions for marketing for 2020. …
When we interviewed founder and CEO of Lately, Kate Bradley Chernis in our Backstage Q&A, she asked us to chuck the term ‘check out’ as a call to action into the Rockstar CMO Swimming Pool. But, why stop there? …
Back in the summer of 2018, for The Straight Outta Compton Issue, we went backstage with Tom Wentworth, then CMO of Rapid Miner and in this interview, we catch up with this technologist turned marketer. …
While the majority of this issue we are looking forward to the future of marketing, the turn of the year is also a time for reflection, we take a step back through 2019 and share some of the highlights. …
Not a rock star, but Ian is the CMO at Spotler Group, trusted advisor to Orange Logic and Storyblok and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
