The timing of this month’s issue puts it just after the Thanksgiving holiday in the US and in the midst of a debate in the UK that in this crazy locked down 2020, we should put up our Christmas holiday decorations now.
Both holidays are about giving thanks and bringing people together, and we are all missing that, plus, the US has just concluded a divisive election. So, the track that we’ve been dropping in the Rockstar CMO penthouse is “Come Together” originally by the Beatles, but, at the risk of annoying the purists, it’s the Marcus Miller cover that we recommend you crank up to 11.
Yeah, we know, we are supposed to name our issues after classic albums, but it’s a classic track, that says something to us right now, so welcome to THE COME TOGETHER ISSUE.
It’s unlikely that rapper Meghan Thee Stallion and personal branding Jane Scandurra have been seen in the same room, but Jane’s thoughts of thanks have inspired Ian Truscott to share something inspired by Hot Girl Meg…
Not a rock star, but Ian is the CMO at Spotler Group, a trusted advisor to two growing martech vendors and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.