In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another dip into her new book. He chats to Xenia Muntean, co-founder, and CEO at Planable, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.


This week the doctor is back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and they take a second dip into her book “Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing”. You can catch-up with the first episode of this little mini-series here.

This week’s interview is with Xenia Muntean, the founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens, and the United Nations. For the past four years, she has worked with hundreds of marketing teams, helping them collaborate efficiently from across the room or across the globe. 

Xenia was recognized on Forbes 30U30, has spoken at Cannes Lions, and has been a guest on Growth Marketing Today, Social Geek, Social Minds, and many other podcasts. As they discuss, she also published an ebook – The Manifesto on Content Marketing Teams and has recently launched her own podcast – People of Marketing

Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar where, over a martini, they discuss the career path for content marketers.



The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

Please subscribe through  Apple PodcastsSpotify, and many others.

Learn more about your ad choices. Visit

Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!


Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.

Share this article