We are a small band of experienced B2B marketing strategy advisors creating ART (Awareness, Revenue and Trust) on tour with rock star clients who want to stand out in a sea of b2bloodydull.
Marketing Street Knowledge?
Our jam is to share our marketing street knowledge to help ambitious CEOs, CMOs, marketing leaders and founders grow their start-up or established B2B businesses.
We call it “street knowledge” as it comes hard-earned from decades of experience of actually doing it, with a hat tip to bosses, mentors, clients, colleagues and the occasional f’up that taught us these lessons.
We are very focused on B2B product companies and we’ve helped clients with flexible fractional leadership, bootstrap marketing startup programs, CMO mentorship and coaching, marketing strategy advisory and assessments and pretty much anything to do with content….
Example clients
[an] … enthusiasm for planning and creative thinking allows any business to accelerate forward and make a statement with regards to the industry and messaging
Emily Nicholls, Director, Field Marketing – Sitecore
5 F’in’ Marketing Fundamentals
Our experience distilled into one free download.
With all the noise, the acronyms, and the claims of thousands of marketing technology vendors, marketing can appear bloody complicated.
Since the launch of Rockstar CMO, we’ve been distilling down our decades of marketing experience into five marketing fundamentals to try and make things simple.
Street Knowledge
The latest from our blog.
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The 5 Fundamentals of Good Budgeting for B2B Marketing
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Five Steps for CMOs to Get Aligned on Metrics
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The Hard Knocks: Martech Lessons Learned
Does the world need another f’in’ marketing podcast?
As we cruise up to dropping close to 200 weekly episodes, our data geeks tell us that our audience says YES!
Every Saturday, we drop a small slice of our marketing street knowledge, a tune and a cocktail.
It’s like a variety show for marketers. Super smart. Great energy. Brilliant all the way around.
Jason Falls, Leading digital strategist, author, speaker and thinker (JasonFalls.com)
And a newsletter?
Yes, of course, we have an f’in’ newsletter! Sharing the latest from here and around our community with a couple of hundred of our closest friends. It’s called The Beat.
