In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey to dip into her new book. He chats to entrepreneur, investor, and content agency founder Raj Goodman Anand and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.

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This week we have a doctor in the house, as Ian chats to Dr. Christine Bailey, the CMO at Valitor, an international payments company.

Christine is a previous guest of the show and regular contributor to Rockstar CMO, sharing her extensive experience in B2B marketing, including leading European marketing functions for Hewlett-Packard and Cisco Systems and several advisory boards. Christine has a doctorate in customer insight from Cranfield School of Management, been voted #1 Woman in Tech by B2B Marketing and #3 female influencer in UK B2B Marketing by Onalytica.

Recently Christine has added author to her list of achievements, publishing Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing that Ian and Christine dip into, for part 1 of a 4 part conversation sharing insight and snippets from her book.

This week’s interview is with Raj Goodman Anand, the founder of Goodman Lantern, who provide marketing content writing services that help businesses sell better and grow faster.

An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. Aside from launching successful startups, he’s worked with large and mid-sized organizations, launching startups or new products within them, creating over £45m revenue in the process.

In 2007 Raj won BusinessWeek’s Europe’s Young Entrepreneur. In 2009 was named in Revolution Magazine’s 50 Most Influential People in Digital. He has spoken at various venues, including the Foreign & Commonwealth Office, British Library, and several universities, including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer. And now, of course, Rockstar CMO!

Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a Thanksgiving cocktail.

Robert picks an appropriate topic to discuss for this time of year, they discuss joy within organizations and how Robert has correlated joy with collaboration technology acquisition and the success of content projects.



The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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