In this special issue, in celebration of International Women’s Day on March 8th, we’ve put together a compilation of some fabulous articles and interviews featuring the women that have made the last 22 issues rock.
The title of this issue is from the 1980 album by Hazel O’Connor, from the British film of the same name, that charts the battle of a young female singer wanting to be a rockstar.
You may not have heard of Hazel O’Connor, but when she toured the UK to promote the album, the opening act was a then-unknown group called Duran Duran. It was the band’s first opportunity to play to large audiences throughout the UK and gave them the exposure they needed to secure a recording contract. Let’s hope on #IWD those boys are remembering this woman’s role in their career.
Not only is this special remix issue a tribute to the women that we have interviewed or that contribute their thought leadership to our little publication, but I also want to thank Sandra Vogel, a wonderful editor who has helped me with many of the recent issues and Lucy Campbell-Woodward who was there at the beginning and helped us get this band together.
Welcome to THE BREAKING GLASS ISSUE!
I love the sound of breaking glass
Deep into the night
I love the work on it can do
I don’t listen to 80% of the crap that other marketers on the internet tell me I have to do. It is great to learn and try out things, but use the processes that work best for your company.
Of the backstage interviews that we’ve done over the last two years, half have been with leading women marketers and it’s quite a roll call.
In this backstage interview we find out how founder and CEO of Lately, Kate Bradley Chernis, a former DJ with an audience of 20 million listeners got Walmart dancing…
..it’s not about functional expertise. It’s about the ability to understand, motivate and influence people.
Here’s a pick from our regular writers that were gifted with the multitasking-directions-asking-feel-no-pain-it’s-just-a-bloody-cold chromosome and a great interview with a leading woman in tech, sharing her top priorities for marketing.
At Rockstar CMO, we clearly can’t do this without a little help from our friends. And one of our friends, senior content marketer and marketing technology analyst Barb Mosher Zinck suggests that there is more that we marketers can learn from the lyrics of the Beatles…
Playing along to the elevator music of your industry won’t get you noticed by a distracted buyer looking for differentiation in a crowded market. Lauren Bowden suggests it’s time to shake things up a bit…
In a noisy, distracted world, those who know how to EARN the attention and trust of their most important stakeholders by delivering consistent value, WIN BIG.
The Tour Bus
It’s not just the Rockstar CMO’s and writers that have got our audience grooving to girl power, two of our favorite interviews last year were in our Tales from the Tour Bus series, talking to two agency owners and entrepreneurs.
When Robert Rose interviewed this champion of small, minority and women owned businesses on his podcast, we had to jump on the Tour Bus with multicultural marketing expert Sydni Craig-Hart and find out more…
Like the Rolling Stones versus the Beatles or Oasis versus Blur, sales and marketing have a reputation for not always getting along. So, for this Tale from the Tour Bus we cross the tracks, to speak to sales mentor Janice B. Gordon…
…your audience is not homogeneous. In fact, your audience has never been more diverse. If you ignore the diversity of your target market and don’t have an inclusive approach to your campaign design process, you’re guaranteed to develop tone-deaf content that helps no-one
Not a rock star, but Ian is the CMO at Spotler Group, a trusted advisor to two growing martech vendors and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.