This month, senior content marketer and marketing technology analyst Barb Mosher Zinck picks out some brands that have learned to play their tune for the customer, not for the brand and hopes that this playlist continues after the current Covid-19 crisis.
Barb Mosher Zinck
Barb is a senior content marketer and marketing technology analyst. She works with enterprise software clients and actively tracks and writes about digital marketing, customer experience, and digital transformation. Barb understands the value of technology and works hard to inform and encourage a greater understanding of its role in the enterprise.
Tips for Content Marketers (with a little help from the Beatles)
At Rockstar CMO, we clearly can’t do this without a little help from our friends. And one of our friends, senior content marketer and marketing technology analyst Barb Mosher Zinck suggests that there is more that we marketers can learn from the lyrics of the Beatles.
A B2B influencer marketing hit is not an overnight success
Pull your marketing budget together, stick it in a big bag and hand it to a marketing celebrity. Bingo! You are topping the charts. But…is it really this easy to create a B2B influencer marketing hit? Barb Mosher Zinck suggests maybe not.