If you are looking for a classic album for the holidays, it’s hard to argue against Nat King Cole. As good marketers, we did our research into the numbers and sure his classic ‘The Magic of Christmas‘ is now outsold by Michael Buble or Kenny G, but as we all know, the data doesn’t always tell the whole story about great content and Mr. Cole now soothes the Rockstar CMO penthouse through the holidays.
Plus, The Magic of Christmas is right, this whole issue feels like magic, despite the crunch that is the holiday period for our Rockstar CMOs and writers, we have a bountiful pile of presents from them in one of our biggest issues to date, as they generously share their learnings from this year and their top marketing gifts.
Christine Bailey, CMO of Valitor, an international payment solutions company has found success in thought leadership marketing and she has the data to prove it. And, you can too, as Christine gets into the holiday spirit with the gift of their research.
‘Tis the season to be shopping and Ted Rubin, our straight-talking resident rock star and Photofy CMO gift-wraps this timely reminder for retailers and brands. It’s not just the brand, product or price, it’s the experience.
We’ve grabbed our backstage pass for holiday treats in the Green Room. In a tradition we’ve borrowed from the US, the potluck lunch where everyone brings a favorite to share, we’ve asked our Rockstars what they would bring from this year to share with the world of marketing.
The theme of this holiday issue is reflection on the year, thanks and the gifts we can share with our fellow marketers. In this article, Wendy Bryant-Beswick, VP Marketing for Service Credit Union gets in the spirit and shares her spoonful of advice
In this holiday issue, freelance marketing writer Morag Cuddeford-Jones has a simple wish, not just for herself, but for all employees as time off could be a gift, not just to them. but to your organization and customers.
At Rockstar CMO, we clearly can’t do this without a little help from our friends. And one of our friends, senior content marketer and marketing technology analyst Barb Mosher Zinck suggests that there is more that we marketers can learn from the lyrics of the Beatles.
Like the legendary DJ Deadmau5, our anonymous advertiser adnonamau5 does his best work in a mask, as he reveals the dirty little secrets of life in a big agency. This month he seems a bit jollier, with a Christmas carol of wishes for the holidays, that we think we can all nod along with.
Maybe not a Rockstar CMO, just the founding editor of Rockstar CMO. Ian is a techie turned veteran B2B marketer, a former product marketer, CTO, CMO and industry analyst. Today, If content is king or queen, Ian is here to serve, whether it’s content marketing, strategy, or tech, he’s into it.