It’s wonderful to be the editor of Rockstar CMO, I get the gift of sitting in the front row and hearing this wonderful band of writers. So as we approach the UK holidays and celebrate the US Thanksgiving, I thought I’d destroy a beloved Christmas carol with our gifts for the 12 days of Christmas.


I am in London and despite our multiculturalism, we haven’t quite transitioned to wishing everyone ‘Happy Holidays’. Christmas is still the thing and while The 12 days of Christmas may not be the most Rockstar of carols (I really should have gone with something by Slade) I wondered what Rockstar CMO has brought to me.

Sing with me…


On the first day of Christmas, Rockstar CMO gave to me – straight talking from Ted Rubin

Our resident Rockstar CMO who has been with us since the first issue and has been a huge support for us here. Read more from Ted.


On the second day of Christmas, Rockstar CMO gave to me – two important metrics

When we went backstage with Jenni Young, CMO of cashless payment platform, tappit, she shared her two most important metrics, sentiment and sales. Find out what else Jenni shared.


On the third day of Christmas, Rockstar CMO gave to me – three steps to employee engagement…

Another of our long time contributors, a fabulous friend of Rockstar CMO Robert Rose gave us three steps for employee engagement back in the Inside In Inside Out Issueread more.


On the fourth day of Christmas, Rockstar CMO gave to me – four ‘P’s that give way to simplicity…

John Andrews, CEO of Photofy has expertise not just in employee engagement, but in retail too. He shared with us an article about how simplicity is replacing the traditional four ‘P’s that retailers have always held dear. Read more.


On the fifth day of Christmas, Rockstar CMO gave to me – FIVE — FAVORITE — INFLUENCER — MISTAKES —-

Dennis Shiao has only recently starting jamming with our band and in the Running in Circles issue, Dennis found our groove with Five Favorite Influencer Mistakes in which he shares some of the duff tracks he’s heard when organizations try to jump on the influencer dancefloor.


On the sixth day of Christmas, Rockstar CMO gave to me – the end of wasted interruptions

Our sixth trip to the Rockstar CMO Swimming Pool, our special portal to marketing hell, was done arm in arm with Christine Bailey as we said adios to wasted interruptions. See the splash!


On the seventh day of Christmas, Rockstar CMO gave to me – Amber and mandatory karaoke

In issue seven we went backstage with Amber Osborne (@MissDestructo). In what has proved to be one of our most popular interviews she suggested we should insist on mandatory karaoke on our Rockstar CMO rider. Sing with Amber.


On the eighth day of Christmas, Rockstar CMO gave to me – eight tales from the Tour Bus

Aside from the fun of going backstage with various CMOs we’ve also taken a peep behind the curtain of range of marketing folks, from authors to agency owners, and learned their stories. Ride on the tour bus.


On the ninth day of Christmas, Rockstar CMO gave to me – the big deal about chatbots

I know, I keep breaking the rhythm of the song, but in our ninth trip to the Rockstar CMO Swimming Pool Jeanniey Mullen – now the Chief Innovation and Marketing Officer at DailyPay  – asked us to chuck away ‘the big deal about chatbots’. Curious? Read more.


On the tenth day of Christmas, Rockstar CMO gave to me – ten popular articles

This gift is not just for Christmas. We give ourselves this gift every month as we celebrate the most popular articles over the previous 90 days. The Top Ten.


On the eleventh day of Christmas, Rockstar CMO gave to me – the end of one and done marketing

In out eleventh trip to the Rockstar CMO Swimming Pool we were inspired by Wendy Bryant-Beswick, VP of Marketing at Service Credit Union, and pondered if time is up for ‘one and done’ marketing. Read more.


On the twelfth day of Christmas, Rockstar CMO gave to me – an issue dedicated to fakery

Our twelfth issue was dedicated to a topic that remains relevant – all the fakery that seems to be plaguing marketing and how to keep it real. The Pretender Issue was a genuine gift that’s worth opening again.


The song is too short to mention all of the great stuff our Rockstar CMOs have kindly shared over our 20 issues, but the best gift is the community we are building, you for reading and sharing.

Thank you!


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