Here at the Rockstar CMO penthouse, we are in lockdown for the sixth week and we hope you and yours are well and are staying safe and sane.
I know there are many classic albums that tip their hat to our locked up predicament. Maybe Bob Dylan and “Bringing It All Home”, or maybe Elvis and “Jailhouse Rock”, depending on how you are holding up with juggling your job, Youtube pilates, and homeschooling.
But no, as I write this it’s raining in London and I’ve gone for something sunnier with Welcome to Jamrock by Damian ‘Jr Kong’ Marley. The opening line of the track ‘Welcome to Jamrock’ resonates with those in lockdown “Out in the streets, they call it murder”, but I’ve really chosen it for the more optimistic track “We’re Gonna Make It”:
‘Cause I, I, I know we’re gonna make it, it’s not too late, sister love Rasta children gonna make it, yeah Yes, I know we’re gonna make it, it’s not too late, brother man Rasta Pickney gonna make it
Damian ‘Jr Kong’ Marley
And that’s the tone I thought we’d adopt for this issue. The virus will be with us for some time, and we need to figure out how we as marketers operate in a world with it and how we are ‘gonna make it’ for the brands, services, products, and people we represent.
From lockdown, our band of Rasta Pickneys have served up a fantastic bumper issue for you this month, with some keen observations of what the post-corona world will be for marketers and advice on what to do today.
Ian Truscott catches up with Jessie Paul, CEO of Paul Writer, an Indian based B2B agency and they chat about her experience as a CMO of some of the biggest organizations in India, the current crisis and what she’d thrown into the Rockstar CMO Swimming Pool.
Commentators are calling whatever we emerge from lockdown the “new normal” as a world we try and live with an immediate future of COVID-19. So, in this Green Room we turned to our Rockstar CMOs for advice on marketing in this changed world.
We asked Ted Rubin, our resident Rockstar CMO, “What does the post Coronavirus new normal mean for you, your organization, and marketing in general?” and as usual we got more than we bargained for, with this fantastic, straight-up advice. It’s time to hit reset.
Deep in lock down, our resident business development rock star Keith Smith, offers us a pep talk. Although personally difficult, the role of sales and marketing is to bring change and to get the crowd to dance to a different tune. Well, a new tune has dropped, time to get on the dance floor.
According to our resident retail expert, John Andrews, the sector was reacting to change like a frog slowly cooking in a pot, then comes Covid-19 and the heat has been cranked up. How should retailers react?
In this article Jane Scandurra, global marketing consultant and coach, suggests a path of sensitivity and empathy for addressing consumers whose behaviour may have been irrevocably changed by the current crisis.
As we shared on the podcast, Dennis Shiao is a virtual event veteran. Although he admits that in the past they have left him cold, he shares how a new breed of virtual events is giving him a taste of the IRL (in real life) high.
Carmine Mastropierro, returns with some advice on how to stand out as the voice of positivity that your audience is looking for. Positive messaging is always important, but particularly so during the current pandemic, when it can bring relief in uncertain times.
Gamers are emerging as the new celebrities of a new media age, and the popularity of this entertainment genre has been accelerated by the lockdown. So, who better to catch up with than the Chief Marketing Officer of SplitmediaLabs a platform on the leading edge of enabling gamers to get published? Ian Truscott chats with John Howe-Marshall.
Does the world need another f’in’ marketing podcast? Maybe not, but we have some fabulous folks in the Rockstar CMO band with stories to share. This month we caught up with Jenni Young, Keith Smith, Rachel Miller, Dennis Shiao and Kate Bradley Chernis.
Not a rock star, but Ian is a CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.