Your monthly fix of marketing street knowledge
In this week’s episode, Ian Truscott joins Christine Bailey for another dip into her new book. He chats to Xenia Muntean, co-founder, and CEO at Planable, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.
In the month that saw Tom Goodwin relieved of his duties at Publicis for sharing on social media content that wasn’t to his employer’s taste, we asked Robert Rose for his take on the blurry lines between professional and social
Chief Trouble Maker at the Content Advisory, Robert Rose, quotes Shaun of the Dead as he offers some guidance for marketers toward their slice of fried gold.
The Green Room, our excuse to do our best Colombo impression and ask “Just one more thing” to the wonderful Rockstar marketers we’ve gone backstage with. This month we chatted about marketings’ relationship with product development.
What’s your influencer groove? Shilling for a product or promoting ideas and change? Robert Rose, author and Chief Strategy Officer at The Content Advisory grabs the mic.
We asked our Rockstar CMOs who is the most important collaborator when they want to make that sweet marketing music. Some pushed back on choosing just one, like Robert Rose, author and Chief Strategy Officer at The Content Advisory who suggests the best marketing acts need a band.
How do you stay true to your marketing musical roots, keep in tune with your strategy, deliver on the business baseline and not get distracted by the latest marketing fads and fashions? Robert Rose suggests the answer is in The Princess Bride, want to fight him on that?
We asked our content marketing hero, Robert Rose, how he would approach the theme of this month’s issue – employee engagement – and he shares three steps to get everyone singing the same song.
Think authenticity guarantees your brand success? You can be authentic all you like, argues Robert Rose. But if your brand can’t be trusted, it won’t make any difference.
Hustle. Be remarkable. Be special. Live off coffee. Sleep is for the weak. Obsess or be average. Differentiate. Be extraordinary. Really? Robert Rose on why celebrating the ordinary things in our lives can lead to, well, the extraordinary.