Into the pool#6: Wasted Interuptions

Ian Truscott has been hanging out in the proverbial penthouse with Christine Bailey. As usual, the conversation quickly bubbled with ire. The subject: interruption marketing and wasted advertising. Feel differently? Then let us know. 

Into the Pool #5: Push Marketing

It seems Rockstar CMOs do not like anything that’s easy, cheap, driven by the machine and annoys 99.99% of the people it touches. John Andrews chimes in with Push Marketing…

Into the Pool #3: Programmatic

The pool guy is not going to be pleased with what he’s going to be scooping out in the morning. In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honors.