The Perils of #Sponcon

Unlike its musical counterpart of pop, where the lip-synch reigns supreme, rock has never rested on the laurels of authenticity. Not like social media. Gareth May unpacks the weird world of fake #sponcon.

Speaking in Tongues

The world of rock revels in symbolism. It’s a medium where the visual speaks almost as loud as the lyrics and the same is increasingly true of social media, where the emoji rules. Decode them and they’re an untapped well of digital marketing, writes Gareth May.

Read All About It!

Stand aside Twitter. Pipe down Facebook. You’re old news. Reddit is a little corner of the digital world that packs a powerful punch. Gareth May finds out what this means for brands.

Sign Up, Join In

As The Dandy Warhols sang in the late 1990s, “Heroin is so passé”. Surely the same could be said of getting a parcel in the post? Yet in the digital-drenched 21st century, consumers are signing up to endless snack clubs and perk clubs, electing to receive everything from coffee to cosmetics by mail. Gareth May unboxes the subscription economy, and the enduring appeal of the club.

Post-Cool: Time to Get Ethical

Bob Dylan said it right when he sang The Times They Are A-Changin’. Today, if brands want to win consumers it’s not enough to be visually pleasing, or endorsed by celebrities, or nicely and neatly boxed. They need to speak truth....

No Gag Reflex: Side Splitting Marketing

Rock and comedy make strange bedfellows and the same can be said of marketing and mirth. Gareth May finds out why rib tickling isn’t always tickety-boo for the public image, and the power of laughter if you get it right.

Is this the Real Life?

There’s a new kid on the block: augmented reality. Gareth May speaks to investigators and innovators about the latest tech to rock the brand landscape. 

Liquid Power: How the Flavour Mavericks Are Marketing Taste

Glam rock. What a mind f**k. The ’70s era of glitter and gutsy stage presence took bonkers to a whole new level. OTT experiences aren’t only the domain of Alice Cooper and co. though. Beyond trendy pop-ups, #foodporn and fawning whisky adverts, food and drink has its own wild ones. Gareth May takes a bite out of the mavericks’ cookbook and finds out how to really market taste.