What new year’s marketing publication would be complete without predictions? In this article, Eric Jan van Putten, VP Marketing at Dynamicweb offers his perspective on 3 trends we should be looking for in digital marketing.
Eric Jan van Putten
Eric Jan van Putten currently runs Marketing at Dynamicweb. He believes that marketing is a function that works in close collaboration with Sales, Customer Operations, and Product Strategy. Eric’s experience over the last 15 years ranges from field marketing to marketing operations to leading marketing in international software vendor companies
The Green Room: Rent or Build?
This month four of our Rockstar CMOs chime in on the topic of this month’s issue, when it comes to building an audience do you rent or build?
Even when your Commerce has an ‘e’, you need to think about the rent
We asked Eric Jan van Putten, VP Marketing at Dynamicweb, should we build our content strategy and audience on rented land? Eric gives us a great perspective through an eCommerce lens.
Backstage Q&A – Eric Jan van Putten – Dynamicweb
This month we go backstage with a shiny new CMO, Eric Jan van Putten who is fresh in post at Dynamicweb, after a diverse marketing career working through the B2B tech marketing ranks, we find out d findwhere this new CMO finds his marketing mojo…