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Rockstar CMO

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Jasmine Martirossian

Jasmine Martirossian, PhD, is the Vice President of Marketing at TÜV SÜD Americas, where she is responsible for all areas and aspects of marketing from strategy to implementation for the region, with focus on the United States, Canada, Mexico, and Brazil. Prior to this, Jasmine Martirossian was the Vice President of Marketing at TTA (The Training Associates).




Authenticity is key when blurring the line between personal and the organizations brand

In her second article for this month’s issue, Jasmine Martirossian, Ph.D., VP Marketing at TÜV SÜD Americas, shares her advice on balancing personal brand and representing your employer and a great example of how to lead when balancing freedom of speech and connected employees.

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Bring calm to the uncharted waters of COVID-19

As our lives get blurred Jasmine Martirossian, Ph.D., VP Marketing at TÜV SÜD Americas shares with us how she is finding some calm, with a bit of Zen in these stressful times.

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The magic marketer’s potion: An educated mind and attitudinal skills

A debate is raging around whether it’s requisite for marketers to have a marketing degree. Does a marketing degree create a better marketer? Jasmine Martirossian, PhD, is the Vice President of Marketing at TÜV SÜD Americas, gives us her take.

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3 questions for success in the Post-COVID-19 world

In this article, Jasmine Martirossian VP of Marketing at TÜV SÜD Americas shares with us three critical questions that will help us navigate to success Post-COVID-19.

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8 proven techniques to address the big data paradox

Jasmine Martirossian VP of Marketing at TÜV SÜD Americas shares 8 approaches that will help you effectively deal with the big data paradox being faced by marketing

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Three resolutions for 2020 marketing success

Jasmine Martirossian, VP, Marketing, TUV SUD Americas suggests how we might kick off the new year and decade with three resolutions for marketing for 2020.

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Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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