Skip to content
  • LinkedIn
  • Twitter
Rockstar CMO

Rockstar CMO

You are about to witness the power of marketing street knowledge

  • Podcast
  • Street Knowledge
  • Advisory
  • The Beat Newsletter
  • Juke Box
    • Back Issues
    • Backstage
    • The Swimming Pool
    • Think Like a Brand
    • Long Plays
    • Write for us!
    • Say Hello

Author

Jasmine Martirossian

Jasmine Martirossian, PhD, is the Vice President of Marketing at TÜV SÜD Americas, where she is responsible for all areas and aspects of marketing from strategy to implementation for the region, with focus on the United States, Canada, Mexico, and Brazil. Prior to this, Jasmine Martirossian was the Vice President of Marketing at TTA (The Training Associates).
Authenticity is key when blurring the line between personal and the organizations brand

Authenticity is key when blurring the line between personal and the organizations brand

by Jasmine Martirossian

In her second article for this month’s issue, Jasmine Martirossian, Ph.D., VP Marketing at TÜV SÜD Americas, shares her advice on balancing personal brand and representing your employer and a great example of how to lead when balancing freedom of speech and connected employees.

Bring calm to the uncharted waters of COVID-19

Bring calm to the uncharted waters of COVID-19

by Jasmine Martirossian

As our lives get blurred Jasmine Martirossian, Ph.D., VP Marketing at TÜV SÜD Americas shares with us how she is finding some calm, with a bit of Zen in these stressful times.

The magic marketer’s potion: An educated mind and attitudinal skills

The magic marketer’s potion: An educated mind and attitudinal skills

by Jasmine Martirossian

A debate is raging around whether it’s requisite for marketers to have a marketing degree. Does a marketing degree create a better marketer? Jasmine Martirossian, PhD, is the Vice President of Marketing at TÜV SÜD Americas, gives us her take.

3 questions for success in the Post-COVID-19 world

3 questions for success in the Post-COVID-19 world

by Jasmine Martirossian

In this article, Jasmine Martirossian VP of Marketing at TÜV SÜD Americas shares with us three critical questions that will help us navigate to success Post-COVID-19.

8 proven techniques to address the big data paradox

8 proven techniques to address the big data paradox

by Jasmine Martirossian

Jasmine Martirossian VP of Marketing at TÜV SÜD Americas shares 8 approaches that will help you effectively deal with the big data paradox being faced by marketing

Three resolutions for 2020 marketing success

Three resolutions for 2020 marketing success

by Jasmine Martirossian

Jasmine Martirossian, VP, Marketing, TUV SUD Americas suggests how we might kick off the new year and decade with three resolutions for marketing for 2020.

Features

  • Podcast
  • Backstage
  • The Swimming Pool
  • The Green Room
  • Back Issues
  • Tales from the Tour Bus
  • The Long Plays
  • Think Like a Brand
  • Write for us!
  • Say Hello!

Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


Subscribe

Subscribe to our newsletter The Beat by Rockstar CMO

Connect

  • Twitter
  • LinkedIn
  • Email

Contact Us

Copyright © Rockstar CMO - But feel free to share with attribution.