This month four of our Rockstar CMOs chime in on the topic of this month’s issue, when it comes to building an audience do you rent or build?
Author
Wendy Bryant-Beswick
An award-winning marketer with 20 years’ experience in the financial services industry, Wendy Bryant-Beswick is currently VP of Marketing at Service Credit Union.
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Your customer experience is your brand
The theme of this holiday issue is reflection on the year, thanks and the gifts we can share with our fellow marketers. In this article, Wendy Bryant-Beswick, VP Marketing for Service Credit Union gets in the spirit and shares her spoonful of advice…
Diversity; not just a party invite, its inclusion in the plan
No business can afford to ignore how increasingly diverse we are. Wendy Bryant-Beswick, shares her experience of and approach to diversity marketing..