As a former Forrester analyst, B2B marketing leader and Senior Director of Digital Experience at Acquia, David Aponovich has earned his place as a respected industry voice and in this article he shares what he’s seen that makes a CMO successful.
Author: David Aponovich
David Aponovich is the Senior Director of Digital Experience at Acquia, championing how organizations can create new revenue streams, lower costs, digitalize their business, and engaging audiences more deeply through content, community and commerce.
Prior to joining Acquia, David was a senior analyst at Forrester Research, where he specialized in web content management and digital experience platforms, following his early career in B2B marketing and strategy.